US Search Engine Market Share Data - Jan 2008
February 29th, 2008
comScore has released the latest search engine rankings data for the United States, and Google is once again at the top of the heap with almost 53% market share.
The graph alongside holds few surprises. Google has consistently held its pole position in the ranking of search engines. In January 2008 alone the search giant received 7.7 billion search requests on its combined properties, which include Google Search (6.2 billion searches) and YouTube (1.5 billion).
Google’s market share in the US crossed 50% in September 2007, and it hasn’t fallen below the half way mark since then. Yahoo! continues to trail far behind with 2.5 billion searches, followed not as far behind by Microsoft with 1 billion searches. If the 2nd and 3rd ranking players in the market were to join forces, their combined search volumes would be 3.5 billion, accounting for 24% market share.
Over the past 6 months Google has continued to grow at the expense of its competitors. The graph below compares the growth in number of search queries received on each of the Top 5 ranked search engines.
Google grew 14% in terms of the number of queries received over the past six months. Even though all the providers grew in Jan 2008 compared to December 2007, the six-month numbers are not as good for anyone other than Google. Both Yahoo! and Microsoft have fallen, the latter by as much as 7% compared to August 2007 numbers.
Tags: aol, ask.com, comscore, Google, market-share, microsoft, Search, yahoo
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8 Responses to “US Search Engine Market Share Data - Jan 2008”
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March 3rd, 2008 at 11:09 am
It’s Cool! Google has captured half of the market share. Microsoft & Yahoo are far behind Google. If Micorosoft & Yahoo would have joined forces then too they would be very far behind. Other Search Engines will also have to work more with their strategy to compete with Google.
March 3rd, 2008 at 11:37 am
I think together Yahoo & MSN can give Google some tough competition. They need to bury the hatchet and just concentrate on giving better results to the customers.
April 9th, 2008 at 11:07 am
[...] According to an article by AccuraCast, internet data miner ComScore’s January 2008 data for the U.S. search engine market share showed 9.7 billion searches for the said month in the 3 major search engines: 6.2 billion for Google, 2.5 billion for Yahoo, and 1 billion for Microsoft. That clearly is a traffic source any online entrepreneur worth his salt can’t ignore. For a personal website, forum, or blog, we might be fine with a comment or 2 every day but if we want to earn real money in the web, we have to find a way to attract some of this traffic. [...]
April 27th, 2008 at 2:20 pm
[...] It’s Google’s search engine party and they can make anyone cry if they want to. That is simply the situation when we are living in a world with an effective search engine monopoly (outside China), and we must all just get used to it (at least until there is a regulatory action to rebalance the market). [...]
September 29th, 2008 at 10:40 pm
[...] The serch giant keeps reminding users and litigators that this deal is not a merger and does not remove Yahoo! from the field and that since the deal is non-exclusive, Yahoo! can continue to make similar deals with others. It is true that Google’s share of search traffic will not increase with this deal, though, they fail to mention that the share of search traffic their ad platform serves will definitely be increased. [...]
November 18th, 2008 at 4:19 pm
[...] So just how popular is Google? According to comscore as reported by AccuraCast there were 7.7 BILLION searches on google in January, 2008. [...]
February 21st, 2009 at 4:15 pm
[...] Is Google the only search engine worth bothering with? This question is asked quite a lot, so I just wanted to cover it in my SEO blog briefly. Google clearly isn’t the ONLY search engine - therefore it’s not the only search engine worth bothering with as such - BUT it’s without a doubt the search engine that most people use - therefore Google represents the best possible search engine to focus on to make sure as big a percentage as possible of your target market, finds you when they’re searching. [...]
February 25th, 2009 at 8:09 pm
[...] A comparatison with the same period a year ago shows that Google’s market share grew 6% points between January 2008 and January 2009, while that of Yahoo! fell 2% points and Microsoft fell 1% point. [...]