The proportion of the population now using their phones to browse the internet has risen at an extraordinary rate. In fact, according to Nielsen, Americans now spend more time browsing the web using mobile devices than they do on their desktop computers.
Facebook has announced that they will soon launch a range of new services including a facility to allow advertisers to place ads on mobiles and in their main homepage news feed. This will be the first time that ads will be seen in the main content section of the popular social network or on their mobile service.
One of the potential risks Facebook cited in their IPO filing was the adoption of mobile. While everybody is extremely eager to know how the Facebook IPO will fare, Facebook is already preparing to please its future shareholders, by eliminating this risk and starting to test a mobile ad service in the near future.
Mobile retail marketing has been gaining popularity and is set to grow even further. This has just been confirmed by a report from Juniper Research.
A study conducted by Yahoo! and Ipsos has found that mobile advertising is most effective when users are actually shopping.
A report released by the mobile ad network, Millenial Media, shows that mobile advertising in the United States is growing most rapidly in the financial services industry.
Juniper Research has released the 6th edition of their report on the future of mobile games. The report predicts that the revenue earned from in-game purchases is set to rise substantially in the coming years, and it will overtake the revenue generated through the pay-per-download system of purchase on mobiles by 2013.
Admob, Google’s mobile advertising unit, has just announced the availability of interactive video ads on Google’s Android mobile operating system.