
George Lucas
Junior Digital Marketing Specialist
George is a Junior Digital Marketing Specialist at Accuracast, supporting the development and execution of data-driven digital marketing strategies that help clients achieve measurable growth. A recent First-Class graduate in Digital Media and Communications from Manchester Metropolitan University, he brings a strong foundation in content creation, paid media and performance analysis.

Turning AI-Driven Acquisition into Long-term Customer Retention in E-commerce
AI has been rapidly transforming the customer and brand discovery journey. From





