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Expanding Horizons Live Events: The Future of Financial Services Marketing

by: accuracast

events

Min Read < 1 minute

AI, Automation & the Customer Evolution.

City of London
Event Date

May 13, 2025

Event Timing

09:00 – 12:30 GMT
Live in-person

Event Location

99 Bishopsgate, London EC2M 3XD

The financial services industry is at a pivotal moment.

AI and automation are transforming marketing strategies, consumer behaviours are shifting, and financial services brands are under pressure to balance long-term brand equity with performance-driven results.

At AccuraCast, we bring together senior decision-makers from leading finance brands to explore the trends shaping the future of marketing.

What we covered:
  • Managing the Impact of AI & Automation
    How can brands embrace AI without losing the human touch? Our keynote speaker will dive into the risks, rewards, and real-world applications of automation in finance marketing.
  • Balancing Brand Building & Performance Marketing
    Striking the right balance is key. We’ll discuss how to maintain long-term brand equity while delivering measurable performance.
  • How Do You Build & Maintain Customer Trust
    Consumer expectations are shifting faster than ever. Our keynote speaker will share insights on how finance brands can stay ahead by evolving their strategies.

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What was on the agenda?

  • 09:00 Networking (coffee, tea, and pastries)
  • 09:30 Introduction
  • 09:40 Keynote: Managing the Impact of AI & Automation
  • 10:00Panel: How Do You Build & Maintain Customer Trust
  • 10:45 Networking (coffee, tea, and pastries)
  • 11:00 Panel: Balancing Brand Building vs. Performance Marketing
  • 11:45 Roundup
  • 12:00 Networking
  • 12.30 Event Ends

Mission

Our mission is to equip marketing leaders with the insights and strategies they need to thrive in this rapidly evolving landscape. Join us as we tackle key questions, share actionable solutions, network with peers, and shape the future of marketing in financial services.

Our Expert Panel of Speakers

Farhad Divecha

Group CEO

Paul Bennett
Paul Bennett

CMO, Financial Services

Jérôme Bergerou (1)
Jérôme Bergerou

International Director

Rubén Annaratone
Rubén Annaratone

Digital Marketing Consultant

Claire Daly
Claire Daly

Digital Marketing Assistant

Stefano Roberti
Stefano Roberti

Digital Marketing Consultant

Sergiu Mihalcut
Sergiu Mihalcut

SEO Executive

Husein Guruji

Digital Marketing Consultant

Lourenço Caliento Gonçalves
Lourenço Caliento Gonçalves

SEO Consultant

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