Expanding Horizons Live: Financial Services Roundtable

An exclusive, invite-only, sharing and learning session with Financial Services marketing leadership peers.

The purpose was for us all to leave the roundtable being better equipped to adopt AI successfully into our marketing planning and execution.

We brought great minds together to discuss the things surrounding AI that are keeping us all awake at night such as:

• Loss of Competitive Edge: How do we learn from the best and ensure we are not falling behind more agile competitors who are leveraging AI more efficiently?
• Data Quality and Availability: How do we overcome the challenge of poor, incomplete, or biased data degrading AI outcomes and campaign effectiveness?
• Skills Shortage: What are the best practices to hire or train enough AI-capable staff fast enough to keep up with rapid change and innovation?
• Integration Chaos: How do we manage increasingly complex martech stacks as new AI solutions are introduced on top of legacy systems?
• Eroding Trust: Is an over-reliance on AI (especially generative AI in messaging or imagery) going to erode customer trust or alienate audience’s sensitive to synthetic brand interactions?
• Fear of Non-Compliance: How do we avoid the risk of a GDPR breach or reputation damage arising from inappropriate data use?