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Industry Trends

Mobile Web Expanding In Africa

By August 13, 2010July 30th, 2023No Comments

A recently released report by Opera focuses on the use of the mobile Web in Africa. The report shows that the use of the mobile Web is not just growing fast. The growth rate is well over 100% in terms of parameters such as page views, unique users and data transfer.

While the report shows that the usage of the mobile web in June 2010 was slightly lower than that in May2010, the growth between June 2009 and June 2010 has been phenomenal. The slight dip between May 2010 and June 2010 is due to certain technical and political issues which are likely to be sorted out shortly.

The number of Opera Mini users between June 2009 and June 2010 worldwide has grown by 124% to 59.4 million. The number of page views in June 2010 was 27.3 billion which is 161.8% more than in June 2009. The amount of data generated in this period has also grown by 147.1%.

The report, which has focused especially on mobile Web usage in Africa, shows that the top 12 countries for mobile web usage in that continent are South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius.

In these countries, the number of page views has gone up by 182%, unique users have increased by 124% and data transfer has gone up by 160% between June 2009 and June 2010.

While sites like Facebook, YouTube and Google are all very popular, Facebook is the leader in 6 of these countries, while Google is at the top in the other 6 countries.

Nokia is the most popularly used handset brand and is followed by others like Samsung Sony Ericsson and LG.