Fast Search, one of the older search engines from before the time Google rose to popularity, is trying to come back in a big way with the launch of FAST AdMomentum, a private-label contextual advertising platform for online media companies, retailers and telecommunications service providers.
The new advertising platform, AdMomentum, was developed with leading online publishers to provide a more profitable and flexible alternative to third-party contextual advertising services such as Google AdSense and Yahoo! Search Marketing‘s contextual network.
AdMomentum is being sold as a software license, unlike Google AdSense, which gives publishers a share of the revenue. It has already been implemented by Local.com, a newspaper group in Norway, and a search site in Australia. The system supports audio and video advertising in addition to online text-based sponsored links.