Our agentic AI services focus on continuity, while leaving room for and empowering strategic human oversight.
Decision Intelligence Services – AI Agents for Performance
Create a decision-intelligence layer on top of campaign execution, for better insights, faster execution and confidence in your strategies. Agent-powered performance and decision support. Partner with Accuracast for always-on intelligence that continuously analyses campaign and creative performance.
Performance Intelligence Layer (PIL)
Develop a structured marketing intelligence layer that surfaces insights across performance, creative and audience signals.
We support enterprises adopting AI and automation with a modular approach, which means you can start small, test, learn, and expand later.
Always-On Intelligence
AI Agents for Marketing
Deploy AI agents to materially improve campaign performance with the support of our experts.
The performance marketing team at Accuracast recommend using AI agents as specialist operators with narrow responsibilities.
- Objective-driven agents
- Reduce time spent on low-value repetitive tasks by delegating to performance intelligence processes.
- We help clients build agentic AI processes for specific objectives such as conversion-rate optimisation or improving ad engagement.
- Work With Live Data
- Identify metrics that move the needle for your business.
- By partnering with us, you can get advice from seasoned digital marketing professionals adept at feeding AI accurate data to drive performance.
- Produce Actions or Recommendations
- Whether you’d like to retain control or you’re ready to automate end-to-end, we can devise solutions that work within stringent guardrails.
- Continuous Operation
- Augment your team’s capabilities while freeing up their time by creating agents the work round-the-clock to deliver results for your business.
Benefits of Agentic AI for Performance Marketing:
Our Clients
Interested in Agentic AI for marketing?
Contact UsWhat makes AccuraCast the right partner for AI advertising?
Platform-agnostic advertising – that delivers immediate results and promotes your brand in an AI-led ecosystem.
Advertising expertise
Over two decades at the forefront of digital advertising for corporations in all sectors, delivering measurable results and keeping costs down.
Trusted by global brands
We are the trusted advertising and adtech partner for leading global brands including TikTok, Meta, Penguin Random House, Club Med and PwC.
Partnering for innovation
Our consultants work as an extension of your team, identifying opportunities and pioneering breakthrough ideas to stay ahead of your competitors.
Comprehensive support
From strategy and media buying through to training and tracking, we support every aspect of AI advertising, and recommend the best channels for your goals.
Frequently Asked Questions about AI Advertising
Which platforms support AI ads?
At present, the options for advertising on AI tools are pretty limited, but the space is rapidly evolving. Platforms that currently offer advertising may still require early access via partnerships or restrict promotions to certain geographic regions.
- ChatGPT does not currently offer paid placement within the chat interface, but OpenAI is exploring enterprise integrations and plugins.
- Perplexity offers advertising in the USA in two formats: promoted placements alongside answers, and promoted follow-up questions.
- Google announced ads in AI Overviews at I/O 2025. These are in the form of Shopping Ads as well as new ad formats that will be integrated into AI Mode responses.
- Anthropic allows promotion on Claude via developer tools for enterprise use
- Meta AI used across Messenger, WhatsApp and Instagram.
Watch this space for updates!
What is conversational AI advertising?
Conversational AI advertising refers specifically to promoting brands within AI chat platforms like ChatGPT, Google Gemini, Microsoft Copilot, Perplexity and Claude, among others.
Unlike traditional search advertising, conversational AI advertising doesn’t target individual keywords, but topics and questions that your customers are actively seeking solutions for.
How much does AI advertising cost?
Early adopters of AI advertising benefit from limited competition, elevated engagement owing to novelty of the experience, and higher ROI.
Costs of advertising on AI vary depending on the platform, type of ads, and audience targeted. Additionally, for platforms in the very early stages of testing their ad offering, you may need to factor in development fees and non-standard creative development costs.
How to measure ROI from AI campaigns?
Traffic from AI campaigns can be tracked like any other referral source, using UTM tracking parameters in the URLs.
It is important to recognise the paradigm shift that AI search creates. Brands are already noticing a decline in click volumes with the introduction of AI Overviews. Zero-click searches will increase for users in the discovery phase, and brands need to adapt to this change by measuring visibility and engagement within the AI tools, when available.
What brand and GDPR / privacy considerations should I keep in mind?
AI advertising can be GDPR compliant and respectful of user privacy when done right. Here are a few simple steps you can take to ensure this:
- Any user data shared with the platforms for targeting should be anonymised
- Only share data that you have permission for
- Clearly state what data will be shared, and with whom
- Obtain double opt-in consent from your users
- Check that the AI platforms you’re advertising on adhere to privacy -by-design principles
- If copyright and fair use for AI training is an important consideration for your business, check if the platform and its bots observe robots.txt directives and respect no-training restrictions.
How to increase organic visibility on AI search?
Discover our Generative AI Optimisation (GEO) services, designed to improve your brand’s organic visibility in AI-driven search platforms like ChatGPT, Gemini and Google’s AI Overviews.
