comScore and ValueClick Media recently released findings from a study titled “When Money Moves Digital, Where Should It Go?”, which investigates the effectiveness of various forms of online display advertising with regards to cost efficiency and return on investment.
Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts.
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords.
An official announcement from the Google AdWords team on the Inside AdWords blog announced the availability of two new features for advertisers using site targeting on the content network: Placement Targeting and Cost Per Click bidding.