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Display advertising campaigns account for over 25% of all digital marketing budgets. Getting this component of your marketing right is important as a small percentage change in performance metrics can result in substantial cost savings for your company.

Creating a robust display campaign will help you achieve the following:

  • Drive brand recognition
  • Increase product awareness
  • Reach a much wider audience than any other online medium

To develop a successful display campaign on Google AdWords you need expertise, creativity and an eye for detail. There are several factors you need to consider. Here’s a step-by-step guide you can follow to help you achieve better results.

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5 Steps to Improve your Display Campaign Performance