Smartphones present a tremendous opportunity for advertisers looking to promote their business. However, creating and running a successful mobile online marketing campaign on Google AdWords requires a thorough understanding of how users interact with handsets and how the AdWords system works on mobile.
Here are some quick facts that should remind you why targeting mobile users on AdWords is so important:
- Smartphones are the second most popular way to search the internet
- Worldwide the number of mobile users has overtaken desktop users
- Over 70% of UK consumers either search exclusively on mobile or are multi-screening (browsing on several devices)
While running an effective mobile campaign may prove to be a daunting task – mobile conversion rates aren’t as easy to track and optimise – it is not impossible. Follow the steps outlined in this guide to help maximise the return on investment from mobile campaigns.
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5 Steps to Improve your Mobile Campaign Performance