Videos offer great value for companies who want to raise their brand awareness or increase website traffic and sales. Video campaigns using Google AdWords are relatively cost-effective and can benefit organizations of all sizes. Particularly for companies with smaller advertising or marketing budgets, videos are a viable medium for competing with bigger businesses.
Not only are online video ads cost-effective, but they can also be strategically targeted. Google AdWords allows for companies to target their videos based on content the audience is watching on YouTube, based on demographics, geography, as well as previous online behaviour. Online videos offer the in-depth targeting options which are simply not available with more traditional mediums, such as television.
In this whitepaper we provide you with 5 easy steps to follow in order to achieve better results.
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5 Steps to Improve your Video Campaign Performance