Farhad Divecha
Group CEO
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
What Is First-Party Data?
The way we acquire and use customer data for marketing is changing.
Data-Led Sports Marketing Checklist
In today’s climate of changing privacy laws and cookie-less tracking, sports brands
Why You Need to Optimise for Customer Lifetime Value
Lifetime value matters for B2B & B2C
Measuring and optimising performance
Data-Led Travel Marketing Checklist
As the travel industry emerges from the pandemic into a world of
EU-US Data Privacy Framework Eases GDPR Concerns
U.S. President Joe Biden signed an executive order last weekend to implement