Lourenço Gonçalves
Lourenço is a Senior SEO Executive at AccuraCast, responsible for the strategic and tactical elements of Organic channel acquisition. With over 10 years of experience working with international brands for clients in Europe, North and South America.
Link Building and Digital PR in Regulated Financial Markets
Implementing a link building and digital PR strategy for a regulated, highly
E-E-A-T for Financial Services SEO: Guide to YMYL Trust
Financial services brands must master E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to succeed
What is Generative Engine Optimisation? and what’s the impact on SEO?
The age of artificial intelligence (AI) is transforming everything around us, including
How To Optimise for AI Overviews
In the recently published article about the Future of SEO: Top
Future of B2B SEO: Top 5 Trends for 2025 & Beyond
As we look ahead to 2025 and beyond, the B2B