All campaigns were highly targeted, with ad copy that was personalised to the individual market segments, driving visitors to pages on the site where they would see merchandise from the specific teams they supported.
Search, shopping, and social media creative was localised for users in Germany, France and Spain. Offers were updated frequently to ensure ads reflected exactly what was on the site. The bid strategy was adjusted to maximise sales volumes while staying well below the target CPA, and budgets were allocated according to local audience affinities.
