Skip to main content
Industry Trends

Gambling Ads On Google

By April 26, 2007July 30th, 20232 Comments

AdWords editors have a “strict” policy against advertising any gambling sites. Yet, every time one searches on Google for any keywords related to gambling (e.g. online casinos, poker etc.) one is sure to see a good many sponsored links from the who’s who of the gambling world.

Screenshot of poker ads Screenshot of other gambling ads on Google Sponsored links

The no-gambling policy costs Google a lot of money in terms of unrealised ad revenue, in addition to wasted editorial time repeatedly trying to track down and stop offenders. The policy makes sense in countries like the USA where online gambling is illegal, but in the UK and the rest of the world where gambling is not outlawed, surely stockholder pressure will sooner or later dictate wisdom other than their current holier than thou attitude towards gambling?