Campaign Setup & Optimisation Services

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Campaign Setup & Optimisation

[/split_line_heading][vc_custom_heading text=”Set up pay-per-click ad campaigns to maximise impact, generate more sales and leads, and reduce the cost of your campaign.” font_container=”tag:p|font_size:18|text_align:left|color:%23ffffff|line_height:26px” use_theme_fonts=”yes”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#fcfcfc” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”flip-in-vertical” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”40″][split_line_heading animation_type=”default”]

Why you need expert setup

[/split_line_heading][vc_column_text]Properly set up campaigns prevent wasting time and money in the long run. There is also a steep learning curve in PPC, and it pays to get expert assistance at this critical stage.[/vc_column_text][divider line_type=”No Line” custom_height=”40″][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”flip-in-vertical” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”40″][split_line_heading animation_type=”default”]

Performance optimisation

[/split_line_heading][vc_column_text]Combine smarter bid strategies with creative copy writing and design to achieve higher Quality Scores, reducing costs per click (CPC), so you pay less per lead or sale.[/vc_column_text][divider line_type=”No Line” custom_height=”40″][/vc_column_inner][vc_column_inner column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#121212″ background_color_opacity=”0.6″ background_hover_color_opacity=”1″ background_image=”85958″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” 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column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”flip-in-vertical” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”200″ offset=”vc_hidden-xs”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”10%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”PPC campaign optimisation” font_container=”tag:h2|font_size:30|text_align:left” use_theme_fonts=”yes”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15″ bottom_padding=”25″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]AccuraCast is a Google Partner and a Microsoft Advertising Partner. We can set up a properly planned and effectively structured campaigns on Google, Microsoft / Bing, Baidu, Yandex, Naver, and other search engines, with keyword grouping, distribution preferences, delivery times and bid values set to ideally attract the maximum clicks and conversions for your given budget.

Our campaign set up services are available as a stand alone service or as part of our overall PPC management services.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f27030″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1592485148861{margin-bottom: 18px !important;}”]

Campaign set up includes:

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• Keyword grouping
• Ad copywriting
• Landing page specification
• Bid estimation and setting
• Setting campaign distribution preferences
• Ad delivery setting
• Multilingual campaign set up
• Consultation for landing page design

[/fancy-ul][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”I have worked with AccuraCast for a number of years and will continue to for many more to come. They are always brilliant at keeping me up-to-date with digital trends and ensuring our campaigns drive the best results. Really could not recommend the AccuraCast team highly enough!” name=”Merle Bennett – Penguin Random House”][divider line_type=”No Line” custom_height=”100″][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”7%” bottom_padding=”7%” text_color=”custom” custom_text_color=”#0a0a0a” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”Clients” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Our Clients” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” text_font=”font-762333″ text_size=”h1″ text_weight=”700″ text_height=”fontheight-179065″ text_space=”fontspace-111509″][clients columns=”5″ hover_effect=”greyscale_to_color” additional_padding=”2″ carousel=”true”][client image=”82762″ url_target=”_blank” title=”Client” id=”1728992737377-0″ tab_id=”1728992737377-2″ name=”Euro Disney”][/client][client image=”82755″ url_target=”_blank” title=”Client” id=”1728992737390-7″ tab_id=”1728992737391-5″ name=”Cole Haan”][/client][client image=”82784″ url_target=”_blank” title=”Client” id=”1728992737396-9″ tab_id=”1728992737397-9″ name=”Paycare”][/client][client image=”82791″ url_target=”_blank” title=”Client” id=”1728992737404-3″ tab_id=”1728992737404-5″ name=”Sega”][/client][client image=”85675″ url_target=”_blank” title=”Client” id=”1728992737411-0″ tab_id=”1728992737411-1″ name=”Rovi”][/client][client image=”82753″ url_target=”_blank” title=”Client” id=”1728992737418-0″ tab_id=”1728992737419-8″ name=”Chase Belgrave”][/client][client image=”85663″ url_target=”_blank” title=”Client” id=”1728992737424-10″ tab_id=”1728992737425-10″ name=”Advanced Vision Care”][/client][client image=”85676″ url_target=”_blank” title=”Client” id=”1728992737432-9″ tab_id=”1728992737432-2″ name=”Salop Leisure”][/client][client image=”85674″ url_target=”_blank” title=”Client” id=”1728992737438-4″ tab_id=”1728992737439-6″ name=”Rocket Products”][/client][client image=”85672″ url_target=”_blank” title=”Client” id=”1728992737447-3″ tab_id=”1728992737447-0″ name=”Paragon Microfibre”][/client][/clients][nectar_cta btn_style=”see-through” heading_tag=”h5″ button_color=”default” text_color=”#000000″ button_border_thickness=”0px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Show all clients” url=”/about-us/clients/”][divider line_type=”No Line” custom_height=”100″][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”70″ bottom_padding=”70″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ 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mobile_content_alignment=”inherit” link_target=”_self” text_content=”Interested in our Services?”][/split_line_heading][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” 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Why we’re leaders in pay per click optimisation

[/vc_column_text][vc_custom_heading text=”100% Ethical SEO® – that delivers long-lasting results and won’t get your site banned by the search engines.
Our ethics policy explains clearly what we do and how we work.” font_container=”tag:h2|font_size:18|text_align:center|color:%230a0a0a|line_height:26px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”linea” enable_animation=”true” animation_speed=”slow” icon_style=”default” icon_color_type=”color_scheme” icon_color=”black” icon_padding=”0px” pointer_events=”all” icon_size=”60″ icon_linea=”icon-basic-elaboration-smartphone-search”][vc_column_text]

Responsive

We’ll get your campaign set up and your ads running rapidly and with the minimum of fuss, saving money by avoiding expensive mistakes.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”linea” enable_animation=”true” animation_speed=”slow” icon_style=”default” icon_color_type=”color_scheme” icon_color=”black” icon_padding=”0px” pointer_events=”all” icon_size=”60″ icon_linea=”icon-basic-bolt” animation_delay=”400″][vc_column_text]

Proven track record

One of our strengths is data-led performance – and we can demonstrate our ability with proven success stories backed by solid facts and figures.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”linea” enable_animation=”true” animation_speed=”slow” icon_style=”default” icon_color_type=”color_scheme” icon_color=”black” icon_padding=”0px” pointer_events=”all” icon_size=”60″ icon_linea=”icon-arrows-circle-check” animation_delay=”800″][vc_column_text]

ROI focus

Our performance-led approach helps reduce advertising costs, improve conversion rates and gain market share – delivering measurable returns on your investment.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”linea” enable_animation=”true” animation_speed=”fast” icon_style=”default” icon_color_type=”color_scheme” icon_color=”black” icon_padding=”0px” pointer_events=”all” icon_linea=”icon-basic-elaboration-message-heart” animation_delay=”1200″ icon_size=”60″][vc_column_text]

Outstanding support

From AI-based budget and bid management to multilingual training and CRO, our additional support and training can be called on whenever you need them.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]