Top Social Media Resources For Business
13th November 2009
A recent study by Business.com has found that webinars, podcasts, user ratings and reviews and corporate profiles on social networks are the most popular social media resources used by professionals to gain information.
The study was carried out across 2,948 professionals in North America and Canada.
The main aims of the study were to find the top social media resources used for business info, which departments drive the most corporate social media initiatives, the top business social media initiatives, how well companies can actually measure their success and rating of the top social media sites for business use.
The results provide an insight into how businesses use the social media at work.
It was found that webinars and podcasts are the most popular social media resources for business professionals and were used by 69% of the participants of the survey.
Ratings and reviews of business products and services were used by 62% of business social media users, as were company profiles on social media sites.
Facebook is the most popular social networking site for business owners too. 83% of business to consumer (B2C) businesses maintain one or more profiles on Facebook, while only 45% do so on Twitter. Business to business (B2B) companies, on the other hand, have profiles on both sites in more or less equal proportion – 77% on Facebook and 73% on Twitter.
Participants using social media in their day-to-day jobs visit company or brand profiles on social sites 62% of the time and 55% of them search for business information on the social sites.
Consultants and marketing communications professionals in small and micro companies use social media for business information most often, while, surprisingly, IT professionals do so the least.
The average company is planning, developing or running 7 different social media initiatives. 71% of these companies and 65% of staff have less than 2 years experience in social media business.
Since building brand awareness and reputation and reputation are top priorities, it does not seem like a very good idea for businesses to restrict employee access to social networks, which is reportedly the case with almost 90% of companies.
Tags: business, social media
22 Responses to “Top Social Media Resources For Business”
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Discussion on social networks & blogs
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bosscreative : 13 November 2009 at 7:12 pm
Top Social Media Resources For Business: Facebook is the most popular social networking site for business owner.. http://bit.ly/2a6ygC
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vipzze : 13 November 2009 at 7:29 pm
Top Social Media Resources For Business http://bit.ly/2P8iKW
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KurtBehrenfeld : 13 November 2009 at 7:55 pm
Top Social Media Resources For Business http://bit.ly/49JYM7
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gofight : 13 November 2009 at 8:26 pm
Top Social Media Resources For Business: The main aims of the study were to find the top social media resources.. http://bit.ly/4verR5
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SmarttMartin : 13 November 2009 at 11:42 pm
IT companies use Social Media the least: http://tiny.cc/crGw0
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justinflitter : 14 November 2009 at 4:32 am
Top Social Media Resources For Business | http://ow.ly/C3tA
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DebDrive : 14 November 2009 at 4:46 am
RT @justinflitter: Top Social Media Resources For Business | http://ow.ly/C3tA
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rubyxxcube : 14 November 2009 at 11:12 am
Top Social Media Resources For Business | AccuraCast Search Daily News http://bit.ly/4lHaP3 #socialmedia
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blueskycomm : 14 November 2009 at 12:09 pm
Top social media for business: http://bit.ly/1OJVuL
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2DInformatica : 14 November 2009 at 12:33 pm
Top Social Media Resources For Business (according to a recent study by Business.com) http://bit.ly/3ZBXQ7
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alexbobadilla : 14 November 2009 at 8:37 pm
RT @charlesyeo Top Social Media Resources For Business http://ow.ly/Cht4
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marvenic : 14 November 2009 at 11:35 pm
RT @charlesyeo: Top Social Media Resources For Business http://ow.ly/Cht4
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johnmccrory : 15 November 2009 at 12:35 am
Top Social Media Resources For Business http://bit.ly/1NXMek
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Not surprising 2 me: Consultants, marcom professionals use SM for business most often; IT professionals the least. http://bit.ly/1NXMek
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MajdaAhland : 15 November 2009 at 8:32 am
Top Social Media Resources For Business http://bit.ly/31WLNQ
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carolinemytton : 15 November 2009 at 9:53 am
RT @charlesyeo Top Social Media Resources For Business http://ow.ly/CpZ4
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socialcharacter : 15 November 2009 at 2:30 pm
Top Social Media Resources For Business – http://tiny.cc/3g3qN
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socialmedia247 : 15 November 2009 at 2:31 pm
Top Social Media Resources For Business – http://tiny.cc/3g3qN: Top Social Media Resources For Bus.. http://bit.ly/3wzaCT
#socialmedia -
TerriJenkins : 15 November 2009 at 11:20 pm
RT @tweetmeme Top Social Media Resources For Business | AccuraCast Search Daily News http://bit.ly/3s03LU
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TomDClark : 17 November 2009 at 4:03 am
Twitter proving to be the most effective Social Media toole for B2B marketers. http://is.gd/4WLLf
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MichaelRuiter : 20 November 2009 at 2:54 pm
Top Social Media Resources For Business http://ow.ly/E1R4
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Thanks for mentioning our study. For those of you focused on business-to-business, we just released the B2B Social Media Benchmarking Study report this week. Available as a free download from http://www.business.com/info/b2b-social-media-benchmark-study.