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Google-Yahoo! Deal Upsets Advertisers
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. More »
Posted on September 10th, 2008 in PPC.
Google TV Ads Now Available To All US Advertisers
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. More »
Posted on May 7th, 2008 in PPC, Google, SEM.
Google Offers Banner Advertising On Mobile
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. More »
Posted on April 28th, 2008 in PPC, Mobile, Google.
Microsoft - Yahoo! Battle Gets Heated And Complicated
This was never going to be a straightforward acquisition and we all knew that. However, Microsoft’s bid to acquire Yahoo! has just turned more complicated with a whole new set of competing factions coming out of the woodwork. Google, AOL , News Corp. and Time Warner have all re-emerged as significant players. More »
Posted on April 14th, 2008 in Internet, Business, Search.
Attacking Google Mobile’s Achilles’ Heel - Analytics
A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including the likes of Bango, have announced alternative products that supplement Google’s shortcomings in this area. More »
Posted on February 8th, 2008 in Mobile, Google.
Demographic Targeting On Google AdWords
Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network. More »
Posted on January 24th, 2008 in PPC, Social Media, Google.
Google AdWords Conversion Tracking Fails On Mobile
Google AdWords conversion tracking uses JavaScript and HTML code that is placed by advertisers on their website’s conversion (customer acquisition) page, to track which user clicks have resulted in a conversion. This data is then reported back to the advertiser in the form of the number of conversions per keyword. This system fails on mobile devices and gives incorrect data. More »
Posted on January 17th, 2008 in PPC, Mobile, Google.
AdWords Site Targeting Allows Placement Targeting and CPC
An official announcement from the Google AdWords team on the Inside AdWords blog announced the availability of two new features for advertisers using site targeting on the content network: Placement Targeting and Cost Per Click bidding. More »
Posted on November 12th, 2007 in PPC.
AdWords Keyword Analysis Tool Diagnoses Quality Score
Inside AdWords, the official Google AdWords blog announced the availability of a new keyword analysis tool yesterday. The new tool builds on information presented in the already available keyword status tool, which told advertisers whether their ads were being served or not. More »
Posted on October 23rd, 2007 in PPC.
Google AdWords Making Bid Management Tools Redundant
Google AdWords have introduced a new method to bid using CPA (cost per acquisition). The new tool, called the Conversion Optimizer was made publicly available earlier today. It allows advertisers to specify a maximum CPA for their ads and then adjusts bids to meet that CPA target. More »
Posted on September 24th, 2007 in PPC.
Newspaper Ads And Gadget Ads On AdWords
Google AdWords has announced two new features in the short span of the last 48 hours. First came the introduction of Google Gadget Ads, followed by the release of the Google Print Ads creative tool yesterday. More »
Posted on September 21st, 2007 in PPC.
Gambling Ads On Google - Then v Now
Google imposed a “full” ban on gambling ads starting from the 1st of this month. In the past Google officially allowed ads from websites that did not require payment. So for example, any casino could lure people to their site via a free gaming portal, and then direct them to the paid site thereafter. More »
Posted on June 14th, 2007 in PPC.
Gambling Ads On Google
AdWords editors have a “strict” policy against advertising any gambling sites. Yet, every time one searches on Google for any keywords related to gambling (e.g. online casinos, poker etc.) one is sure to see a good many sponsored links from the who’s who of the gambling world. More »
Posted on April 26th, 2007 in PPC.
