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Google’s Plans For DoubleClick
European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. More »
Posted on March 17th, 2008 in PPC, Google.
EU Does Microsoft, Yahoo! A Favour
European Union legislators will launch an in-depth investigation into the proposed acquisition of online display advertising company DoubleClick by the search giant, Google. They have concerns that the merger could result in Google unfairly monopolising the online advertising industry and thwarting competition. More »
Posted on November 14th, 2007 in Search.
