Google Adwords News
Click To Call On Mobile Local Ads
2nd February 2010
Google mobile advertising has for a long time included the option for advertisers to run pay per call campaigns where users can click to call a number. Google AdWords has now added the ability for advertisers to run pay per call campaigns via local search ads on mobile. More »
Google Facilitates Searches For AdWords Professionals
7th January 2010
Clients looking for Google AdWords management services no longer need to rely on third-party websites and Google search results to fnd suitable professionals and agencies. More »
Google Launches Product Listing Ads
17th November 2009
The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. More »
Google AdWords Launches Two New Ad Types
5th November 2009
Google has launched two new ad types in their AdWords service. The first is called AdWords Comparison Ads and the second is a feature called Ad Sitelinks. More »
View-through Conversion Tracking On Google Network
6th October 2009
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. More »
Google Shares Mobile Search Volumes For The First Time
24th September 2009
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches. More »
Google Launches New DoubleClick Ad Exchange
18th September 2009
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this. More »
AdWords Introduces Spreadsheet Editing
1st September 2009
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts. More »
PPC Click Fraud Drops
11th August 2009
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009. More »
Layoffs At Google Radio Automation
6th August 2009
Though the recession may be abating, it has certainly not ended as yet. Google is likely to layoff some more of their staff in the coming weeks. More »
Google AdWords Launches Bid Simulator Feature
30th July 2009
Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts. More »
Google AdWords Driving Export Business
23rd July 2009
Google is driving AdWords advertising revenues by exploring some decidedly different markets. Last week we noted that they were offering Google Webmaster Tools users in France 100 € free credit on AdWords. This week they’re emailing small and medium enterprises offering advice on entering the export market. More »
AdWords UK Stops Accepting Switch Cards
9th July 2009
In a rather inexplicable move, Google UK has sent out an email to AdWords advertisers that they will stop accepting payments via Switch cards. More »
Google Webmaster Central Promoting AdWords In France
7th July 2009
French website owners who don’t currently advertise on Google AdWords might notice a message waiting for them when logged into Google Webmaster Tools. More »
Google Suggest Includes Links And Ads
26th May 2009
Google Suggest has been recently updated to include link suggestions as well as sponsored links along with the list of suggestions. More »
First Amazon, Now Google In Anti-Gay Row
20th April 2009
Amazon.com recently upset a lot of their gay clients by removing the sales rankings for several gay titles from their collection. Now, search giant Google is likely to find itself in the middle of the same contreversy due to a faux-pas that has been found on the AdWords system. More »
Google Discontinues AdSense Video Ads
7th April 2009
Following another round of product and performance reviews, Google has decided to shut down their video ads feature, just over a year after it was introduced. More »
Google Profiling User Behaviour To Target Advertising
16th March 2009
It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. More »
Expandable Ads On Google
6th March 2009
Google announced the beta test launch of a new ad format called Expandable Ads just two days ago. As the name clearly suggests, these ads can expand up to twice the size of the original ad to allow brands to provide a more interactive advertising experience. More »
Google Testing SearchWiki On AdWords
24th February 2009
A Twitter user from Canada recently reported seeing the SearchWiki “X” alongside AdWords ads on the Google search engine results pages. More »
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