'Google-adwords' News

Google Suggest Includes Links And Ads

Google Suggest has been recently updated to include link suggestions as well as sponsored links along with the list of suggestions. Read the rest of this entry »

First Amazon, Now Google In Anti-Gay Row

Amazon.com recently upset a lot of their gay clients by removing the sales rankings for several gay titles from their collection. Now, search giant Google is likely to find itself in the middle of the same contreversy due to a faux-pas that has been found on the AdWords system. Read the rest of this entry »

Google Discontinues AdSense Video Ads

Following another round of product and performance reviews, Google has decided to shut down their video ads feature, just over a year after it was introduced. Read the rest of this entry »

Google Profiling User Behaviour To Target Advertising

It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. Read the rest of this entry »

Expandable Ads On Google

Google announced the beta test launch of a new ad format called Expandable Ads just two days ago. As the name clearly suggests, these ads can expand up to twice the size of the original ad to allow brands to provide a more interactive advertising experience. Read the rest of this entry »

Google Testing SearchWiki On AdWords

A Twitter user from Canada recently reported seeing the SearchWiki ‘X’ alongside AdWords ads on the Google search engine results pages. Read the rest of this entry »

Google Radio Ads Off The Airwaves

Susan Wojcicki, Google V.P. of Product Management announced last week that they will shortly be discontinuing two of their services: Google Audio Ads and Google Radio Automation. Read the rest of this entry »

Google Testing New AdWords Interface In UK

Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009. Read the rest of this entry »

Google Launches Free TV Ad Creator

It just got cheaper and a lot easier to advertise products on television. Google has launched a free television ad creation service for AdWords advertisers. Read the rest of this entry »

Regular AdWords Ads Now On iPhone And G1

Google AdWords has recently started allowing advertisers to display their regular desktop text and image ads on the iPhone, G1, T-mobile and other mobiles with full (HTML) Internet Browsers. Read the rest of this entry »

AdWords Allows Alcohol Advertising

As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. Read the rest of this entry »

Sponsored Links On Google Image Search Results

Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. Read the rest of this entry »

Automatic Matching Introduced In Google AdWords Accounts

Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession. Read the rest of this entry »

Google - Yahoo! Ad Deal Will Never Take Off

In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials. Read the rest of this entry »

Google Reporting Separate Metrics For Search Partners

Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites. Read the rest of this entry »

Google Lifts Ban On Gambling In U.K.

With effect from 17th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K. Read the rest of this entry »

Google Launches Banner Design Tool

Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. Read the rest of this entry »

Google Starts In-Game Advertising

Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day. Read the rest of this entry »

Google Tries to Explain Their Deal With Yahoo!

The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. Read the rest of this entry »

Google-Yahoo! Deal Upsets Advertisers

The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. Read the rest of this entry »


 

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