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Google Tries to Explain Their Deal With Yahoo!
The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. More »
Posted on September 29th, 2008 in PPC, Business, SEM.
Google AdWords Scraps Minimum Bid Requirement
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
Posted on August 27th, 2008 in PPC.
What Is Google’s Insights For Search Good For?
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
Posted on August 13th, 2008 in SEO, PPC, Search, SEM.
AdWords Combines Keyword And Placement Targeting
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. More »
Posted on July 18th, 2008 in PPC.
Google Keyword Estimator Shows Real Search Volumes
Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword. More »
Posted on July 15th, 2008 in SEO, Google, Search, SEM.
Russian Online Ad Market Expected To Sky Rocket
Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future. More »
Posted on July 1st, 2008 in PPC.
Controlling Terrorism Via Google AdWords
Private entrepreneurs are not the only ones using Google’s AdWords platform to showcase their wares. According to an article in the Financial Times, the American Government has been making use of AdWords in a bid to ensnare terrorists and control terrorism. More »
Posted on May 8th, 2008 in PPC, Google, SEM.
Google TV Ads Now Available To All US Advertisers
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. More »
Posted on May 7th, 2008 in PPC, Google, SEM.
Google Launches New Conversion Tracking Tool
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Posted on April 11th, 2008 in PPC.
Google Confirms Video Advertising Format Will Be InVideo
Google started testing video advertising on YouTube in August 2007 and announce AdSense for video as a pilot in May. The programme has been rolled out gradually and is now officially available to AdSense publishers in the USA that meet certain minimum requirements. More »
Posted on February 22nd, 2008 in PPC.
Video Ads Being Tested On Google Search Results Pages
Google are trying to find ways to capitalise on the growing accpetance of multiple media formats in a single search results page and to bring back attention to sponsored links, which may have been lost partly due to the increased use of universal search. More »
Posted on February 19th, 2008 in PPC, Video.
Attacking Google Mobile’s Achilles’ Heel - Analytics
A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including the likes of Bango, have announced alternative products that supplement Google’s shortcomings in this area. More »
Posted on February 8th, 2008 in Mobile, Google.
Google Tests Print Ads With 2D Barcodes For Mobile
In keeping with their aim to capture ever larger markets through innovation and technology Google is testing a cool new feature on their Print Ads platform - 2D Barcodes. More »
Posted on February 4th, 2008 in Mobile.
Demographic Targeting On Google AdWords
Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network. More »
Posted on January 24th, 2008 in PPC, Social Media, Google.
Gambling Ads On Google - Then v Now
Google imposed a “full” ban on gambling ads starting from the 1st of this month. In the past Google officially allowed ads from websites that did not require payment. So for example, any casino could lure people to their site via a free gaming portal, and then direct them to the paid site thereafter. More »
Posted on June 14th, 2007 in PPC.
Gambling Ads On Google
AdWords editors have a “strict” policy against advertising any gambling sites. Yet, every time one searches on Google for any keywords related to gambling (e.g. online casinos, poker etc.) one is sure to see a good many sponsored links from the who’s who of the gambling world. More »
Posted on April 26th, 2007 in PPC.
