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Yahoo! Announces New Ad Platform - APT
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. More »
Posted on September 26th, 2008 in PPC, Marketing.
Google Launches Competitive Research Service
Last week Google launched a new platform called ‘Trends For Websites’. This marks their entry into the field of competitive research. More »
Posted on June 25th, 2008 in Marketing, Google.
Demographic Targeting On Google AdWords
Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network. More »
Posted on January 24th, 2008 in PPC, Social Media, Google.
3 Biggest Advertiser Mistakes On Yahoo! Search Marketing
A recent post on the Yahoo! Search Marketing blog brought up quite an interesting set of points that apply to search engine advertisers across the board, irrespective of the platform they advertise on. The three common mistakes to avoid, provided by veteran search marketer, Mike Moran, for entrepreneurs new to the field of search marketing are: More »
Posted on January 15th, 2008 in PPC.
Microsoft Launches New Search Marketing Tools
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. More »
Posted on December 11th, 2007 in PPC.
Microsoft Study: Search Marketing For Small Business
400 small and medium businesses in the UK were questioned about how they embraced PPC and online advertising, as part of a research project commissioned by Microsoft. The study revealed some interesting misconceptions and barriers to entry among SMEs in the UK. More »
Posted on November 13th, 2007 in PPC.
Mobile Advertising Good For Branding Bad For Trust
A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all. More »
Posted on October 10th, 2007 in Mobile.
Google Acquires Social Site Jaiku
Jaiku is a social networking site that competes directly with Twitter. It allows users to share their activity streams - logs of everyday things as they happen - using web feeds. Jaiku activity streams can be shared via the Web, instant messaging and on mobile phones via SMS. More »
Posted on October 9th, 2007 in Social Media.
