'Marketing' News

The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here. Read the rest of this entry »

ROK Entertainment Group, a global mobile entertainment company, has launched a new application that will allow advertisers to create and manage advertising campaigns using Bluetooth on their own. Read the rest of this entry »

Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. Read the rest of this entry »

Last week Google launched a new platform called ‘Trends For Websites’. This marks their entry into the field of competitive research. Read the rest of this entry »

Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network. Read the rest of this entry »

A recent post on the Yahoo! Search Marketing blog brought up quite an interesting set of points that apply to search engine advertisers across the board, irrespective of the platform they advertise on. The three common mistakes to avoid, provided by veteran search marketer, Mike Moran, for entrepreneurs new to the field of search marketing are: Read the rest of this entry »

When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. Read the rest of this entry »

400 small and medium businesses in the UK were questioned about how they embraced PPC and online advertising, as part of a research project commissioned by Microsoft. The study revealed some interesting misconceptions and barriers to entry among SMEs in the UK. Read the rest of this entry »

A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all. Read the rest of this entry »

Jaiku is a social networking site that competes directly with Twitter. It allows users to share their activity streams - logs of everyday things as they happen - using web feeds. Jaiku activity streams can be shared via the Web, instant messaging and on mobile phones via SMS. Read the rest of this entry »