'Mobile-marketing' News

Microsoft has launched a “new” technology in beta, with the exact same features and function as QR Codes - it allows mobile users to reach Internet websites without having to type out a URL. They are calling them ‘Tags’. Read the rest of this entry »

The Japanese mobile advertising market is growing extremely quickly. Mobile advertising in Japan is set to cross the billion dollar mark by the end of this year itself. Read the rest of this entry »

A reliable internal source at Microsoft adCenter has revealed that they are currently working hard with the ScreenTonic group to roll out a mobile advertising offering in the near future. It will not, however, be anytime within the quarter. Read the rest of this entry »

Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. Read the rest of this entry »

Palo Alto based start up SnapTell have launched an innovative mobile marketing service called Snap.Send.Get that allows consumers to take photographs of any product, advertisement or logo that interests them and request information about the product or brand. Read the rest of this entry »