Mobile Marketing News

Is Mobile Marketing Heading For Trouble?

18th November 2009

Even though the number of mobile Web users has been increasing steadily over the years and marketers have pitched every year as “the year of the mobile”, mobile marketing now seems to be facing some serious hurdles. More »

AOL Shutting Down Mobile Ad Networks

24th September 2009

If the latest buzz in the mobile industry is to be believed, AOL seems to be getting ready to shut down their mobile advertising network. More »

AdMob Serves 100 Billionth Ad

12th August 2009

Those who have long been predicting, that mobile advertising is the next big thing, have been right all along. Mobile ad network AdMob has now served over 100 billion ads; and this is by no means the saturation point! More »

Microsoft Repackages QR Codes, Calls Them Tags

12th February 2009

Microsoft has launched a “new” technology in beta, with the exact same features and function as QR Codes – it allows mobile users to reach Internet websites without having to type out a URL. They are calling them ‘Tags’. More »

Mobile Ad Market In Japan Flying High

19th June 2008

The Japanese mobile advertising market is growing extremely quickly. Mobile advertising in Japan is set to cross the billion dollar mark by the end of this year itself. More »

Microsoft Mobile PPC Ads – Not In This Quarter

1st February 2008

A reliable internal source at Microsoft adCenter has revealed that they are currently working hard with the ScreenTonic group to roll out a mobile advertising offering in the near future. It will not, however, be anytime within the quarter. More »

Forecasting The Growth Of Mobile Advertising

28th January 2008

Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. More »

SnapTell Launch New MMS-Based Marketing Service

27th November 2007

Palo Alto based start up SnapTell have launched an innovative mobile marketing service called Snap.Send.Get that allows consumers to take photographs of any product, advertisement or logo that interests them and request information about the product or brand. More »

Flight Updates Via Google SMS – What Next?

27th March 2007

Googlers in the USA can now get up-to-date flight information on the go by simply sending a text message to 466453 (”GOOGLE” on most mobile devices) along with their flight number and carrier name. More »