The GEO Playbook

by: Lourenço Gonçalves

Dec 18, 2025

Min Read 3 minutes

Increase Brand Visibility with Mentions & Citations in AI Search

Our GEO Playbook is more than just an SEO manual for AI search. It’s your roadmap for thriving in the era of generative AI, where visibility isn’t just about blue links anymore, it’s about being the trusted source that AI engines cite.

Marketing teams must prepare to move beyond outdated keyword tactics and into the world of Generative Engine Optimisation (GEO), because buyers today aren’t searching the way they used to. This playbook provides invaluable, actionable insights for senior marketers, strategists, SEO specialists, content writers and PR teams.

Compiled with insights built on practical experience from AccuraCast’s GEO experts and industry research, our playbook breaks down the technical differences between traditional SEO and GEO, explains why citation authority is the new currency, and gives you a 14-point action plan to maintain trust, visibility, and measurable impact in the citation economy.

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Inside, you’ll find:

What Generative Engine Optimisation (GEO) really is and why it’s not just SEO 2.0.
How AI-driven discovery changes the rules of visibility and trust.
Why citation authority is the new metric that matters.
A clear breakdown of search engines vs. LLMs (and what that means for your strategy).
How to structure content so AI systems actually cite it.
Practical steps to build a prompt library and map conversational queries.
Where schema, E-E-A-T, and structured data make the biggest impact.
Governance frameworks to manage misinformation and hallucinations.
Tools, templates, and automation to scale GEO without chaos.
How to blend GEO with traditional SEO for unified dashboards and KPIs.
Outreach tactics to earn third-party mentions and boost authority.
A phased roadmap to operationalise GEO across 90, 180, and 365 days.

Whether you’re managing a lean marketing team, or leading a global enterprise, this playbook will help you build visibility, earn trust, and prepare your brand for organic discovery in 2026.

Start building a visibility engine that puts your business at the forefront of discovery for new customers.

Download the GEO Playbook for 2026.