How Effective Is Your Facebook Marketing?

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We post content on our Facebook page on average...

Once a month
Once a week
Daily
Every 2-3 days
1/15

Our social media activity has a big impact on our business results

Not Sure
Partially True
Mostly True
Completely True
2/15

We have identified the audience groups we want to target

Not True
Partially True
Mostly True
Completely True
3/15

We have a clear and effective plan for engaging our target audience

Not True
Partially True
Mostly True
Completely True
4/15

We have a content strategy and schedule in advance for Facebook activity...

Ad hoc
Daily
Weekly
Monthly
5/15

We produce original, high quality content

Not True
Partially True
Mostly True
Completely True
6/15

We supplement organic activity with sponsored posts or boosts

Never
Occasionally
Regularly
7/15

Our marketing plan includes a strategy to acquire more page Likes

No
Yes
8/15

Our Facebook advertising campaigns typically use varying ad formats

Not True
Partially True
Mostly True
Completely True
9/15

We actively track Frequency and Reach metrics

Not True
Partially True
Mostly True
Completely True
10/15

We refresh ad creative before our ad frequency reaches...

Not Sure
10
5
2.5
11/15

We use both video and image creative

Only Images
Only Video
Both
12/15

We get lots of comments, shares, and likes on our posts

Not True
Partially True
Mostly True
Completely True
13/15

We monitor social activity and know how to cultivate it

Not True
Partially True
Mostly True
Completely True
14/15

We measure results, learn and improve continuously

Not True
Partially True
Mostly True
Completely True
15/15