How Effective Is Your Facebook Marketing?

We post content on our Facebook page on average…

  • Once a month (0)
  • Once a week (6)
  • Daily (3)
  • Every 2-3 days (10)

Our social media activity has a big impact on our business results

  • Not Sure (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We have identified the audience groups we want to target

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We have a clear and effective plan for engaging our target audience

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We have a content strategy and schedule in advance for Facebook activity…

  • Ad hoc (0)
  • Daily (3)
  • Weekly (6)
  • Monthly (10)

We produce original, high quality content

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We supplement organic activity with sponsored posts or boosts

  • Never (0)
  • Occasionally (3)
  • Regularly (10)

Our marketing plan includes a strategy to acquire more page Likes

  • No (0)
  • Yes (10)

Our Facebook advertising campaigns typically use varying ad formats

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We actively track Frequency and Reach metrics

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We refresh ad creative before our ad frequency reaches…

  • Not Sure (0)
  • 10 (3)
  • 5 (6)
  • 2.5 (10)

We use both video and image creative

  • Only Images (3)
  • Only Video (5)
  • Both (10)

We get lots of comments, shares, and likes on our posts

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We monitor social activity and know how to cultivate it

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

We measure results, learn and improve continuously

  • Not True (0)
  • Partially True (3)
  • Mostly True (6)
  • Completely True (10)

0-19

Oops! Looks like there is a fair amount of work ahead.

To begin, you should be more active on Facebook, as social media can have a real, positive impact on your turnover and profitability.

Start by identifying your target market – even if that means creating personas or grouping your customers into specific segments – and then devise a plan to reach them.

Unfortunately, there’s no getting away from advertising if you want to grow. You need to invest in Facebook ads, because chances are, your organic posts reach less than 15% of your followers, and those numbers won’t grow on their own.

You should create original, engaging, up-to-date creative – even your best ads will start underperforming over time. And you need to proactively track results to ensure you stay on top of things.

Fill in the form below and get your free report. It will contain some great ideas to get you started.

20-49

There is lots of room for improvement. The only way is up!

For starters, you should be more effective with your activity on Facebook – identify peak times, ideal posting frequencies, and see how social media can have a real, positive impact on your turnover and profitability.

Be more in-tune with your target market. That means creating personas or grouping your customers into segments, and then devising a plan to reach those personas or groups specifically.

Unfortunately, there’s no getting away from advertising if you want to grow. You probably need to invest more in Facebook ads, because chances are, your organic posts reach less than 15% of your followers, and those numbers won’t grow on their own.

You should create original, engaging, up-to-date creative – even your best ads will start underperforming over time. And you need to proactively track results to ensure you stay on top of things.

Fill in the form below and get our Facebook marketing guide. It contains some great ideas to get better results quickly.

50-69

Pretty good. You’re doing some things right and missing a few opportunities.

For starters, you should be more effective with your activity on Facebook – establish peak times, ideal posting frequencies, and align activity so that it delivers optimal results, which will then improve your campaign ROI.

Be more in-tune with your target market. If you have identified personas or customer segments, then devise a plan to reach those personas or groups specifically.

You probably need to be smarter with how / where you invest in Facebook ads, because chances are, your campaigns aren’t as effective as you’d like, and you could be paying a higher price for clicks than you need to.

You should create original, engaging, up-to-date creative – even your best ads will start underperforming over time. And you need to proactively track results to ensure you stay on top of things.

Fill in the form below and get our free Facebook marketing guide. It contains some great ideas to get even better results.

70-89

Congratulations, you’re doing lots of things right.

You could be more strategic with your activity on Facebook – establish peak times, ideal posting frequencies, and audience triggers, and then align activity so that it delivers optimal results, which will then improve your campaign ROI.

Be more in-tune with your target market. If you have identified personas or customer segments, then devise a plan to reach those personas or groups specifically.

You could up your game with more strategic investment in Facebook ads. Chances are, your campaigns aren’t as effective as you’d like, and you could be paying a higher price for clicks than you need to.

You should create more engaging, up-to-date creative – even your best ads will start underperforming over time. And you need to proactively track results to identify underperformers before they bring your overall results down.

Fill in the form below and get our free Facebook marketing guide. It contains some great ideas to get even better results.

90-100

Wow! You really have really made the most of Facebook for your business.

You are strategic with your activity on Facebook – you’ve probably established peak times, ideal posting frequencies, and audience triggers, and are doing a good job of aligning activity so that it delivers optimal results.

Being in-tune with your target market allows you to devise marketing plans to reach audience personas and groups specifically.

You could maximise your campaign effectiveness by tightening your advertising and organic marketing strategy, which would result in paying a lower price for clicks and seeing higher returns on your investment.

Keeping your content engaging, and on-point helps drive more activity and clicks to your site. Are you updating creative often enough though? – even your best ads will start underperforming over time. And you should proactively track results to identify underperformers before they bring your overall results down.

Fill in the form below and get your free Facebook marketing guide. It might contain some great ideas you’ve missed.

Share this quiz

GET YOUR FREE GUIDE

We will email you a simple guide outlining some important practical things you can do to improve the effectiveness of your Facebook marketing strategy.