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Articles

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One Year On… Did Google’s Gamble With Right-Side Ads Pay Off?

It's been more than a year since Google stopped showing more...

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Create Intelligent Marketing Solutions With Big Data [Step 5]

This is the last of a 5-part article on how more...

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Use Big Data to Discover Factors Influencing Marketing Performance [Step 4]

This is the fourth of a 5-part article on how more...

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Identify Market Trends With Big Data [Step 3]

This is the third of a 5-part article on how more...

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Improve Marketing Decisions With 2-Level Big Data Analysis [Step 2]

This is the second of a 5-part article on how more...

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5 Simple Ways Regular Marketers Can Use Big Data [Step 1]

In a time when buzzwords like "machine learning" and "big more...

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The Great Divide – Are businesses and consumers in the same social space?

There are 2.8 billion people on social media. For a more...

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Google’s Expanded Ads Format Delivers Unexpected Results

Google unveiled an update on 26th July 2016 that promised to more...

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Taking Advantage of the Oscars For Your Marketing Campaign

The Oscars are one of the most anticipated events of more...

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Mobile marketing trends to watch in 2017

In 2015, the number of people accessing the internet through more...