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Articles

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What Is Influencer Marketing?

Social media users with a large number of followers are ...

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GDPR: 69% Users To Opt Out Of Ad Tracking

A survey of UK social media users found that 69% ...

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Google’s Changing SEO – Here’s How You Can Preserve Organic Traffic

Last week, Google rolled out significant changes to the way ...

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One Year On… Did Google’s Gamble With Right-Side Ads Pay Off?

It's been more than a year since Google stopped showing ...

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Create Intelligent Marketing Solutions With Big Data [Step 5]

This is the last of a 5-part article on how ...

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Use Big Data to Discover Factors Influencing Marketing Performance [Step 4]

This is the fourth of a 5-part article on how ...

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Identify Market Trends With Big Data [Step 3]

This is the third of a 5-part article on how ...

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Improve Marketing Decisions With 2-Level Big Data Analysis [Step 2]

This is the second of a 5-part article on how ...

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5 Simple Ways Regular Marketers Can Use Big Data [Step 1]

In a time when buzzwords like "machine learning" and "big ...

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The Great Divide – Are businesses and consumers in the same social space?

There are 2.8 billion people on social media. For a ...