How to generate qualified leads for your business on Facebook

Social media is considered to be a daunting channel for many marketers who understand the value of raising their brand profile among millions of users but worry about the uncontrolled nature of the medium. Social campaigns are notorious among search marketing professionals for their cost and comparatively lower return on investment.

Recently launched advertising products from Facebook have transformed the network from a purely branding opportunity to a viable channel for lead generation.

Not only is lead generation on Facebook possible, but it can also be a lot more cost-effective than search and email. Facebook allows businesses to target their audience based on a wide range of demographics, interests, affiliations and behaviours.

In this white paper we outline two options advertisers have to generate leads from Facebook, and suggest three tips to achieve better results.