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Google Establishes Mobile Search Market Leadership
June 18th, 2008
Nielsen Mobile has just confirmed that Google leads the U.S. mobile search market with a 61 percent share of the market. Read the rest of this entry »
Directions For Public Transportation Through Mobiles
June 12th, 2008
In the past users have surely benefited, from the inclusion of directions for public transportation on Google Maps, as it makes it easier for them to travel from place to place, by buses and trains, without the risk of getting lost by getting onto the wrong bus or train. People can also save on the expensive fuel required to use their own cars, and indirectly also reduce traffic jams. Read the rest of this entry »
Microsoft Enhances Mobile Advertising Offering
May 29th, 2008
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. Read the rest of this entry »
Google Offers Banner Advertising On Mobile
April 28th, 2008
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. Read the rest of this entry »
Breaking Barriers To Mobile Advertising
April 16th, 2008
While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets. Read the rest of this entry »
Google Loses Wireless Spectrum Auction To Verizon
March 26th, 2008
Verizon turned out to be the biggest spender at the recently concluded 700 MHz wireless spectrum auction, out-bidding even Google. They spent an estimated $9.6 billion to buy over a large chunk of the spectrum that was auctioned by the FCC. Read the rest of this entry »
Mobile Advertising Spreads Its Wings In The USA
March 12th, 2008
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all U.S. mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another. Read the rest of this entry »
Yahoo! Announces Mobile Bookmarking Service onePlace
March 7th, 2008
Smart mobile applications seem to be rolling out every fortnight from Yahoo! This week they announced the launch of Yahoo! onePlace, a mobile smart bookmarking service that will allow users to conveniently organize all sorts of content in one place and keep it automatically updated. Read the rest of this entry »
Google Goes Mobile In Africa
February 20th, 2008
South Africa will host the FIFA World Cup in 2010, for which large numbers of people are expected to visit the country. Naturally there will be a great demand for information from these visitors before undertaking the trip. Keeping this in mind search giant Google has decided to concentrate on providing better search technology through mobile phones in South Africa. Read the rest of this entry »
Attacking Google Mobile’s Achilles’ Heel - Analytics
February 8th, 2008
A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including the likes of Bango, have announced alternative products that supplement Google’s shortcomings in this area. Read the rest of this entry »
Google Launches Mobile Universal Search and UK Finance Site
February 4th, 2008
Google is going all out to increase the scope for mobile based Web search. After receiving encouraging results in the U.S. they introduced their improved mobile search service in the U.K., Germany, France and Canada last week. They are also laying out the basic infrastructure for new mobile applications, as reported by BBC. Read the rest of this entry »
