The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.
Halloween is almost upon us and for many people this means two things, a Halloween fancy dress party and the need for an awesome costume to match. For many costume and fancy dress retailers this is their busiest and most profitable period of the year, so there is a lot of competition for advertising space. Advertisers are charged with creating compelling and unique messages and therefore analysing Halloween could provide great insight into creating effective ads.
Following Samsung’s announcement that they will reveal their smart watch on September 4th, excitement has been growing for the coming generation of wearable smart devices. The Galaxy Gear will be unveiled at the IFA Consumer Electronics Fair in Berlin next week and is expected to revolutionise the market, until Apple release their plans at least!
Mobile health and mobile fitness (mhealth and mfitness) are both growing trends demonstrating the ever-growing influence of mobile devices in our everyday lives. Developments in the quality of mobile devices has seen them become integrated into both of these industries. Juniper Research has recently released a report on this, titled “Mobile Health and Fitness”.
Although TV is still our most used type of media, the highest growth in media consumption has been registered for internet usage. Many still adopt a traditional approach in their media consumption, yet our experiences are now supplemented by additional devices/types of media and this has driven the number of cross channel media experiences that we see around us each day. In their recent report, titled “UK Time Spent with Media”, E-Marketer described digital media as having a “disruptive nature” in the traditional media universe and this is an accurate summary of the digital infiltration into TV, radio and print.
A recent study by the International Advertising Bureau (IAB) UK has highlighted the power of social media in building brands and increasing ROI for Fast Moving Consumer Goods (FMCG). The IAB’s Social Media Council collected more than 4,500 quantitative surveys, supplementing them with 800 research panel interviews. The key finding of this was that 90% of consumers would recommend a brand to a friend, after engaging with that brand via social media channels.
As social media’s influence on our everyday life continues to grow, the total number of users will increase and subsequently the money spent on and revenue generated via these mediums will rise. Generator Research predict that the total number of users of social networks globally will reach 1.8 billion by the end of the year and that we will see an increase of 38% by 2017. This will see the total number of social media users hit 2.5 billion in 2017 .
For many of us it is difficult to believe the above statement considering the perception of email marketing and the copious amount of emails we ignore each day. But research has revealed that this digital dinosaur is actually more effective at driving conversions, which are certainly key to any eCommerce business.
As they continue the ongoing effort to improve their offerings, Google have introduced the AdWords Keyword Planner that should make managing and refining campaigns a much easier process. The Keyword Planner, which launches today, offers a number of new features that will help advertisers shape their keyword lists.
Some of Facebook’s rules are often perplexing and it is evident that they have never heard of the mantra “if it ain’t broke, don’t fix it”. But it is nice that you can rely on their consistency and they have once again introduced an odd and seemingly unnecessary rule, which means that promoted posts will be disapproved if the image contains too much text. When recently attempting to promote a post with an image on the AccuraCast Facebook page, we received the message below.