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News

The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.

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Pokemon Go, an extraordinary trend

Pokemon Go has just been released in the UK, following more...

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Instagram Introduces New Tools for Business Users

Good news for businesses: Instagram has officially announced the launch more...

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Longer Text Ads & Demographic Targeting – Google updates AdWords

A number of significant changes to AdWords & Google Analytics were announced more...

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$20 Billion Lost Due to Ad Blockers

According to the Interactive Advertising Bureau, in 2013 digital advertising more...

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Google Updates Ad Policies To Thwart Transgender Discrimination

Google has recently contacted advertisers about a policy change, based more...

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Increase the Quality of Facebook Leads With Context Cards

It used to be too simple to submit forms on more...

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AdWords New Display Summary Page

Google AdWords advertisers will start seeing a new "Summary" page more...

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Snapchat’s Geolocation Feature Creates New Opportunities for Brands

With more than 300 million active users, Snapchat has become more...

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Wearable Advertising to Reach $68.7 Million

With the development of smartwatches over the past few years more...

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Is Twitter’s Auto-Play Video Feature a Bad Move?

Following in the footsteps of Facebook and Instagram, Twitter has more...