In the wake of a number of indecisive climate summits, the global drive for change in environmental matters appears to have diminished. This inertia is having an impact on the mobile industry, where annual supply chain greenhouse gas emissions (GHG) are expected to reach 115.5 megatonnes by 2019 – the equivalent to 60 years of flights from London Heathrow airport or the annual emissions from 22.6 million cars.
The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.
Opera Mini is a proxy-based web browser for mobile phones, which compresses data down to as little as 10 per cent of its original size, allowing for a seamless browsing experience regardless of bandwidth. This tool has been extremely popular in Africa, where fixed broadband reaches only 0.3 per cent of the total population.
Every newspaper, blog and magazine has its own style of writing and grabbing the attention of its target readers. We thought it would be a fun idea to examine the differences between a number of online publications. What are the values and aspirations of the media websites we use every day?
The proportion of the population now using their phones to browse the internet has risen at an extraordinary rate. In fact, according to Nielsen, Americans now spend more time browsing the web using mobile devices than they do on their desktop computers.
Halloween is almost upon us and for many people this means two things, a Halloween fancy dress party and the need for an awesome costume to match. For many costume and fancy dress retailers this is their busiest and most profitable period of the year, so there is a lot of competition for advertising space. Advertisers are charged with creating compelling and unique messages and therefore analysing Halloween could provide great insight into creating effective ads.
Following Samsung’s announcement that they will reveal their smart watch on September 4th, excitement has been growing for the coming generation of wearable smart devices. The Galaxy Gear will be unveiled at the IFA Consumer Electronics Fair in Berlin next week and is expected to revolutionise the market, until Apple release their plans at least!
Mobile health and mobile fitness (mhealth and mfitness) are both growing trends demonstrating the ever-growing influence of mobile devices in our everyday lives. Developments in the quality of mobile devices has seen them become integrated into both of these industries. Juniper Research has recently released a report on this, titled “Mobile Health and Fitness”.
Although TV is still our most used type of media, the highest growth in media consumption has been registered for internet usage. Many still adopt a traditional approach in their media consumption, yet our experiences are now supplemented by additional devices/types of media and this has driven the number of cross channel media experiences that we see around us each day. In their recent report, titled “UK Time Spent with Media”, E-Marketer described digital media as having a “disruptive nature” in the traditional media universe and this is an accurate summary of the digital infiltration into TV, radio and print.
A recent study by the International Advertising Bureau (IAB) UK has highlighted the power of social media in building brands and increasing ROI for Fast Moving Consumer Goods (FMCG). The IAB’s Social Media Council collected more than 4,500 quantitative surveys, supplementing them with 800 research panel interviews. The key finding of this was that 90% of consumers would recommend a brand to a friend, after engaging with that brand via social media channels.