Key Strategies for Financial Services Marketers
The fourth annual CMO Handbook focuses on the financial services industry. Register your interest now, to get the latest edition of our highly sought-after CMO Handbook delivered to your email as soon as it’s published.
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About the Author
Paul is CMO of the Financial Services practice at AccuraCast. During a 25 year career at AXA, as Global Brand Director, he undertook a complete transformation of the brand, taking it from an institutional brand to a top 3 global Financial Services brand. He then oversaw the rapid European growth of Huboo. Paul is an expert in brand building and a trained marketer and holds a Chartered Institute of Marketing Diploma.
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
