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G.A. Gold – How to Remove fbclid from Google Analytics Page Reports

by: Dids Reeve

Dec 21, 2021

Min Read 2 minutes

What does the fbclid parameter do?

The parameter is added to urls by Facebook so that they can track a link click to your site from their platform via ads or organically. It serves no useful purpose for advertisers to have the parameter string in their Google Analytics page reports, and in fact it can be a real challenge when you’re trying to analyse traffic to a single page. The problem is that Google Analytics sees each url containing the unique tracking parameter as different, so it separates the data for each out onto a separate line in reports.

Exclude the fbclid parameter

Here’s how to do it (you will need the right level of Admin permissions):

  • Log into Google Analytics and go to Admin > View Settings > Exclude URL Query Parameters
  • In the field, type in ‘fbclid’ and hit save. That’s it!
Adding the FBCLID parameter
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