AI-Powered LinkedIn Content Creation for Employee Advocacy

Creator by Accuracast is an AI-powered LinkedIn content creation and employee advocacy platform that helps professionals turn their expertise and ideas into engaging content. It learns each user’s voice and areas of expertise to easily create authentic, insightful posts that build their personal brand while strengthening the visibility of the organisation they represent. 

Creator by Accuracast is designed for professionals who want to build their influence on LinkedIn, and organisations that want to leverage the expertise of their employees to increase brand visibility and reach.

Creator v1 was built for large enterprise thought leadership marketing and executive influencer marketing. With the advent of AI, we are now able to scale the potential of Creator, so it can be used by everyone from freelancers and small business leaders, to professionals working in large, multinational enterprises.

Typical users of Creator include:

• Marketers, sales professionals, consultants & advisors, HR, founders & entrepreneurs, technology leaders, finance & legal professionals, researchers, engineers & technical specialists, and other professionals whose expertise, credibility or network contributes to their business’ growth.
• Busy B2B and professional services providers.
• Senior executives, directors, managers, and junior professionals who value networking and sharing content on LinkedIn.

It can take less than 2 minutes for the end user to approve posts. All the heavy lifting (beyond the AI) is done by the Accuracast team, who source topics, review and edit the content, and provide human oversight of the output.

No, Creator by Accuracast is not a standalone consumer AI post generator. It is an employee advocacy and executive personal branding platform designed for LinkedIn marketing, with built-in marketing & brand control, governance, and human input for authenticity.

Creator by Accuracast is built on the latest AI technology and LLM model from OpenAI, the developers of ChatGPT.

However, Creator goes far beyond just writing post captions (or creating AI images) for LinkedIn. It provides a complete platform with a robust featureset for employee advocacy and executive personal branding.

Creator differs from basic post creation using AI in the following ways:

• Accuracast’s social media marketing specialists provide real human editorial oversight and input. 
• Designed for scale, suitable for individuals, SMEs and large enterprises.
• Personalised to each team member’s voice and expertise, even when owned by marketing.
• End-to-end solution, covering text creation and image selection, editing, approval and scheduling.
• Built-in marketing control & brand governance.
• Executive and stakeholder approval workflows.
• Designed to facilitate collaboration between marketing teams, employees and senior leaders.
• Measures and reports on brand impact analytics.

In its original (pre-AI) version, Creator was designed to combine social media marketing expertise with executive insight, empowering senior leaders to share thought leadership content on LinkedIn and Twitter (as X was formerly known, back then). The platform today still retains the human element, while using AI to scale output.

Three key features of the product are designed to avoid Creator generating AI slop:

1. Human input – by Accuracast experts and/or your team leader – is required to create posts, and each user has full editorial control, which means they can add their own perspective on every piece of content.
2. Posts are personalised for every member of the team, so companies don’t end up with multiple team members simply parroting the same corporate-sounding content.
3. Additional end user input can be provided in the form of short responses to questions the AI asks, so the content perfectly reflects the individual’s unique point of view.

In short, Creator by Accuracast avoids generic, repetitive AI content (slop) by combining human expertise, individual-level personalisation, and user input.

Creator works on the same AI learning systems you’re already familiar with. As you create and edit or give feedback on content, the platform’s AI learns from that feedback; it learns your specific areas of expertise, how you like to phrase social text, and your preferences. This enables the system to sound more and more like you, the more you use it.

Unlike legacy employee advocacy tools, posts on Creator are personalised for every individual user, whether it’s just you from your company or a team of over 100 people, no two posts will be the same, which means you will always share content that is unique and personal for you.

Our unique, question-based content personalisation feature asks for input and your opinion on key points, so the content perfectly reflects your POV.

In the current version of Creator, content topics are seeded by Accuracast’s team of social media specialists in partnership with you or your business’ team leader. 

Your organisation may pre-define a safe list of publications, and exclude certain sensitive topics, to preserve brand integrity.

Upcoming versions will allow you to give your own ideas and content to build on, but will still require all content production to remain within the corporate guidelines.

Yes!

Creator by Accuracast was originally built for large, global enterprises.

While it works equally well for individuals, freelancers, or small business owners, its capabilities are particularly powerful when used across teams.

For large enterprises, Creator users can be grouped into teams by specialism, with reviewers assigned for each group. Team leaders can monitor individual posting frequency, and measure the aggregate reach and engagement at team level.

No two posts built by Creator will be alike, even when covering the same topic.

Posts on Creator are personalised for every user, whether it’s one person or an individual in a team of over 100 people. This is unlike legacy employee advocacy tools, where people often wouldn’t share content to avoid coming across as a corporate PR channel.

Marketing retains governance, while allowing individual expertise to shine through.

Accuracast’s experts take the time to understand each user or group’s areas of expertise, and our unique, question-based content personalisation feature asks users for their opinion on key points, so the content is personalised to every individual’s POV.

Prices for Creator by Accuracast start at £199 per user per month.

Corporate pricing depends on the planned frequency of posting and team size.

Volume discounts are available for larger teams, depending on the number of seats purchased and whether the subscription is monthly or annual.

Creator requires content topics to be seeded by Accuracast’s team of social media specialists working in partnership with you or your business’ team leader. 

All post text and images are also reviewed and edited by Accuracast experts before they’re sent to end users with a suggested post scheduled time.

Yes. Once a post has gone through the approval workflow and been given final approval by the individual user whose profile the content will be shared on, the system will automatically post it on LinkedIn at the scheduled time.

This does require the user’s connection to LinkedIn to remain valid at the time of posting.

Creator by Accuracast goes beyond vanity metrics to measure the impact of employee advocacy, personal branding, and thought leadership. Key performance indicators include profile growth, engagement from target audiences, and reach.

Creator’s reporting module allows marketing to monitor content posting frequency and content approval rates at the individual level, as well as aggregate reach and engagement at the team level.

Enterprise clients can also receive additional qualitative reporting, and notifications for high-value engagement, such as when the CEO of a target prospect comments on or engages with your content.