Jérôme Bergerou
Group CEO
Jérôme is the International Director at AccuraCast. A multilingual digital marketing specialist, with a very strong background in data and finance, Jérôme has previously worked at Euromoney and Geosys, where he did number-crunching for NASA.
What Is Influencer Marketing?
Social media users with a large number of followers are called “influencers”.
AI Tools Marketers Can Start Using Now
Artificial Intelligence (AI) is a buzzword right now in the marketing industry.
Amazon DSP Now Among Top 3 Advertising Platforms
When asked for the 3 largest advertising platforms, most digital marketers will
Google Attribution Reporting API – What You Need to Know
Ad conversion measurement without cookies
Google has a plan to maintain accurate
The Problem with Data-Driven Attribution
At what point does it stop being accurate enough?
Digital marketers have
