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Doing Business in Israel: Market Entry, GTM Strategy & Growth Potential

Last updated: Aug 28, 2026

Growth Score

33.67

Growth Rank

173

Why Expand into Israel

The population of Israel is 9,647,689, and is growing at the rate of 1.36%. The GDP per capita, which represents the potential spending power of the people, is $59,095, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.

91.64% of Israel’s population lives in urban areas. 56.39% of the population is of working age (15-59). 88.18% of the population has internet access and % has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.

The Accuracast International Growth Index ranks Israel #173 overall for market attractiveness,  rising 3 places over the past year.

How we can help you grow in Israel:

Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Israel. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Israel, we’ve got you covered.

Israel's International Growth Stats

International Growth Pillar Score
Market Demand 53.98
Purchasing Power 64.96
Digital Readiness 70.51
Financial Infrastructure 78.06
Regulatory Complexity 58.59
Setup Cost & Friction 38.19
Digital Search Demand 31.72
Cross-Border Activity 63.59
Overall Score 33.67
Score Change 1.93
Overall Rank 173
Rank Change 3

Digital Search Demand

31.72%

Purchasing Power

64.96%

Digital Market Maturity in Israel

The digital search demand score for Israel is 31.72.

Go-To-Market Strategy Considerations for Israel

The purchasing power score for Israel is 64.96, and the country scores 70.51 for digital readiness.

Financial & payment infrastructure

In terms of financial infrastructure, Israel scores 78.06.

Regulatory & business setup friction

From a business expansion point of view, Israel scores 58.59 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.

The score of 38.19 indicates the costs and friction associated with setting up a business presence in Israel.

Israel market attractiveness change

Compared to last year, the overall International Growth Index score for Israel has changed 1.93 points, moving the country 3 places higher from 2025, to rank #173 in 2026.

Most Popular Social Media Platforms in Israel:

  1. YouTube
  2. Facebook
  3. Instagram
  4. TikTok
  5. Pinterest
  6. Reddit
  7. LinkedIn

International Expansion Risks for Israel

While new market expansion can be exciting, it is important to also consider the risks when entering a market like Israel.

Compare Israel to other countries

International Growth Pillar Israel Score
Market Demand 53.98
Purchasing Power 64.96
Digital Readiness 70.51
Financial Infrastructure 78.06
Regulatory Complexity 58.59
Setup Cost & Friction 38.19
Digital Search Demand 31.72
Cross-Border Activity 63.59
Overall Score 33.67
Score Change 1.93
Overall Rank 173
Rank Change 3
United States Score
53.39
71.03
93.01
81.18
64.5
27.2
43.46
69.58
60.79
1.2
3
0

View market attractiveness data for other countries ranked like Israel: 

International Growth Index
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