Last updated: Aug 28, 2026
Doing Business in Kazakhstan: Market Entry, GTM Strategy & Growth Potential
Why Expand into Kazakhstan
The population of Kazakhstan is 21,083,627, and is growing at the rate of 1.11%. The GDP per capita, which represents the potential spending power of the people, is $48,250, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
62.69% of Kazakhstan’s population lives in urban areas. 57.36% of the population is of working age (15-59). 93.39% of the population has internet access and 53.5% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Kazakhstan #132 overall for market attractiveness, up 1 place from last year.
How we can help you grow in Kazakhstan:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Kazakhstan. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Kazakhstan, we’ve got you covered.
Kazakhstan's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 46.52 |
| Purchasing Power | 62.07 |
| Digital Readiness | 83.13 |
| Financial Infrastructure | 71.48 |
| Regulatory Complexity | 58.34 |
| Setup Cost & Friction | 43.8 |
| Digital Search Demand | 30.6 |
| Cross-Border Activity | 67.64 |
| Overall Score | 43.53 |
| Score Change | 1.52 |
| Overall Rank | 132 |
| Rank Change | 1 |
Digital Search Demand
30.6%
Purchasing Power
62.07%
Digital Market Maturity in Kazakhstan
The digital search demand score for Kazakhstan is 30.6.
Go-To-Market Strategy Considerations for Kazakhstan
The purchasing power score for Kazakhstan is 62.07, and the country scores 83.13 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Kazakhstan scores 71.48.
Regulatory & business setup friction
From a business expansion point of view, Kazakhstan scores 58.34 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 43.8 indicates the costs and friction associated with setting up a business presence in Kazakhstan.
Kazakhstan market attractiveness change
Compared to last year, the overall International Growth Index score for Kazakhstan has changed 1.52 points, moving the country up one place from 2025, to rank #132 in 2026.
Most Popular Social Media Platforms in Kazakhstan:
- YouTube
- TikTok
International Expansion Risks for Kazakhstan
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Kazakhstan.
Compare Kazakhstan to other countries
| International Growth Pillar | Kazakhstan Score |
|---|---|
| Market Demand | 46.52 |
| Purchasing Power | 62.07 |
| Digital Readiness | 83.13 |
| Financial Infrastructure | 71.48 |
| Regulatory Complexity | 58.34 |
| Setup Cost & Friction | 43.8 |
| Digital Search Demand | 30.6 |
| Cross-Border Activity | 67.64 |
| Overall Score | 43.53 |
| Score Change | 1.52 |
| Overall Rank | 132 |
| Rank Change | 1 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Kazakhstan:
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