Last updated: Aug 28, 2026
Doing Business in Kazakhstan: Market Entry, GTM Strategy & Growth Potential
Why Expand into Kazakhstan
The population of Kazakhstan is 21,083,627, and is growing at the rate of 1.11%. The GDP per capita, which represents the potential spending power of the people, is $48,250, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
62.69% of Kazakhstan’s population lives in urban areas. 57.36% of the population is of working age (15-59). 93.39% of the population has internet access and 53.5% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Kazakhstan #132 overall for market attractiveness, up 1 place from last year.
How we can help you grow in Kazakhstan:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Kazakhstan. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Kazakhstan, we’ve got you covered.
Kazakhstan's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 46.52 |
| Purchasing Power | 62.07 |
| Digital Readiness | 83.13 |
| Financial Infrastructure | 71.48 |
| Regulatory Complexity | 58.34 |
| Setup Cost & Friction | 43.8 |
| Digital Search Demand | 30.6 |
| Cross-Border Activity | 67.64 |
| Overall Score | 43.53 |
| Score Change | 1.52 |
| Overall Rank | 132 |
| Rank Change | 1 |
Digital Search Demand
30.6%
Purchasing Power
62.07%
How Digitally Mature is the Market in Kazakhstan
The digital search demand score for Kazakhstan is 30.6.
Go-To-Market Strategy Considerations for Kazakhstan
The purchasing power score for Kazakhstan is 62.07, and the country scores 83.13 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Kazakhstan scores 71.48.
Regulatory & business setup friction
From a business expansion point of view, Kazakhstan scores 58.34 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 43.8 indicates the costs and friction associated with setting up a business presence in Kazakhstan.
Kazakhstan market attractiveness change
Compared to last year, the overall International Growth Index score for Kazakhstan has changed 1.52 points, moving the country up one place from 2025, to rank #132 in 2026.
Most Popular Social Media Platforms in Kazakhstan:
- YouTube
- TikTok
What Are the Risks of Expanding into Kazakhstan
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Kazakhstan.
How Does Kazakhstan Compare to Other Top Markets?
| International Growth Pillar | Kazakhstan Score |
|---|---|
| Market Demand | 46.52 |
| Purchasing Power | 62.07 |
| Digital Readiness | 83.13 |
| Financial Infrastructure | 71.48 |
| Regulatory Complexity | 58.34 |
| Setup Cost & Friction | 43.8 |
| Digital Search Demand | 30.6 |
| Cross-Border Activity | 67.64 |
| Overall Score | 43.53 |
| Score Change | 1.52 |
| Overall Rank | 132 |
| Rank Change | 1 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Kazakhstan:
International Growth Index
Methodology
The Accuracast International Growth Index ranks countries according to their potential for international expansion. The ranking for Kazakhstan is based on an overall score that’s calculated from a combination of the eight pillars of scoring listed above, which are based on 34 composite indicators such as digital demand, economic opportunity, market accessibility, digital maturity and regulatory complexity in Kazakhstan. This provides a quick and easy way for businesses to compare Kazakhstan against other countries and prioritise growth markets.
Learn more about the eight pillars and ranking methodology to get a better understanding of the scores above and their implications for your business.
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