Last updated: Aug 28, 2026
Doing Business in Romania: Market Entry, GTM Strategy & Growth Potential
Why Expand into Romania
The population of Romania is 18,800,605, and is growing at the rate of -0.58%. The GDP per capita, which represents the potential spending power of the people, is $50,783, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
52.18% of Romania’s population lives in urban areas. 59.19% of the population is of working age (15-59). 93.15% of the population has internet access and 40.49% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Romania #89 overall for market attractiveness, rising 4 places over the past year.
How we can help you grow in Romania:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Romania. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Romania, we’ve got you covered.
Romania's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 38.24 |
| Purchasing Power | 60.24 |
| Digital Readiness | 77.7 |
| Financial Infrastructure | 81.22 |
| Regulatory Complexity | 69.17 |
| Setup Cost & Friction | 42.08 |
| Digital Search Demand | 19.79 |
| Cross-Border Activity | 69.97 |
| Overall Score | 49.06 |
| Score Change | 1.54 |
| Overall Rank | 89 |
| Rank Change | 4 |
Digital Search Demand
19.79%
Purchasing Power
60.24%
Digital Market Maturity in Romania
The digital search demand score for Romania is 19.79.
Go-To-Market Strategy Considerations for Romania
The purchasing power score for Romania is 60.24, and the country scores 77.7 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Romania scores 81.22.
Regulatory & business setup friction
From a business expansion point of view, Romania scores 69.17 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 42.08 indicates the costs and friction associated with setting up a business presence in Romania.
Romania market attractiveness change
Compared to last year, the overall International Growth Index score for Romania has changed 1.54 points, moving the country 4 places higher from 2025, to rank #89 in 2026.
Most Popular Social Media Platforms in Romania:
- YouTube
- TikTok
International Expansion Risks for Romania
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Romania.
Compare Romania to other countries
| International Growth Pillar | Romania Score |
|---|---|
| Market Demand | 38.24 |
| Purchasing Power | 60.24 |
| Digital Readiness | 77.7 |
| Financial Infrastructure | 81.22 |
| Regulatory Complexity | 69.17 |
| Setup Cost & Friction | 42.08 |
| Digital Search Demand | 19.79 |
| Cross-Border Activity | 69.97 |
| Overall Score | 49.06 |
| Score Change | 1.54 |
| Overall Rank | 89 |
| Rank Change | 4 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Romania:
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