Last updated: Aug 28, 2026
Doing Business in South Sudan: Market Entry, GTM Strategy & Growth Potential
Why Expand into South Sudan
The population of South Sudan is 12,436,037, and is growing at the rate of 2.02%. The GDP per capita, which represents the potential spending power of the people, is $1,540, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
22% of South Sudan’s population lives in urban areas. 57.65% of the population is of working age (15-59). % of the population has internet access and 0% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks South Sudan #243 overall for market attractiveness. The country’s rank changed -5 places, representing a fall from last year’s position.
How we can help you grow in South Sudan:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in South Sudan. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in South Sudan, we’ve got you covered.
South Sudan's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 40.07 |
| Purchasing Power | 10.32 |
| Digital Readiness | 30.4 |
| Financial Infrastructure | 32.84 |
| Regulatory Complexity | 19.97 |
| Setup Cost & Friction | 19.19 |
| Digital Search Demand | 40.14 |
| Cross-Border Activity | 46.23 |
| Overall Score | 9.62 |
| Score Change | -4.46 |
| Overall Rank | 243 |
| Rank Change | -5 |
Digital Search Demand
40.14%
Purchasing Power
10.32%
How Digitally Mature is the Market in South Sudan
The digital search demand score for South Sudan is 40.14.
Go-To-Market Strategy Considerations for South Sudan
The purchasing power score for South Sudan is 10.32, and the country scores 30.4 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, South Sudan scores 32.84.
Regulatory & business setup friction
From a business expansion point of view, South Sudan scores 19.97 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 19.19 indicates the costs and friction associated with setting up a business presence in South Sudan.
South Sudan market attractiveness change
Compared to last year, the overall International Growth Index score for South Sudan has changed -4.46 points, causing the country to go -5 places from 2025, dropping to rank #243 in 2026.
Most Popular Social Media Platforms in South Sudan:
- YouTube
- TikTok
What Are the Risks of Expanding into South Sudan
While new market expansion can be exciting, it is important to also consider the risks when entering a market like South Sudan.
How Does South Sudan Compare to Other Top Markets?
| International Growth Pillar | South Sudan Score |
|---|---|
| Market Demand | 40.07 |
| Purchasing Power | 10.32 |
| Digital Readiness | 30.4 |
| Financial Infrastructure | 32.84 |
| Regulatory Complexity | 19.97 |
| Setup Cost & Friction | 19.19 |
| Digital Search Demand | 40.14 |
| Cross-Border Activity | 46.23 |
| Overall Score | 9.62 |
| Score Change | -4.46 |
| Overall Rank | 243 |
| Rank Change | -5 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like South Sudan:
International Growth Index
Methodology
The Accuracast International Growth Index ranks countries according to their potential for international expansion. The ranking for South Sudan is based on an overall score that’s calculated from a combination of the eight pillars of scoring listed above, which are based on 34 composite indicators such as digital demand, economic opportunity, market accessibility, digital maturity and regulatory complexity in South Sudan. This provides a quick and easy way for businesses to compare South Sudan against other countries and prioritise growth markets.
Learn more about the eight pillars and ranking methodology to get a better understanding of the scores above and their implications for your business.
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