Last updated: Aug 28, 2026
Doing Business in Sudan: Market Entry, GTM Strategy & Growth Potential
Why Expand into Sudan
The population of Sudan is 53,282,719, and is growing at the rate of 3.03%. The GDP per capita, which represents the potential spending power of the people, is $2,451, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
35% of Sudan’s population lives in urban areas. 54.7% of the population is of working age (15-59). % of the population has internet access and % has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Sudan #234 overall for market attractiveness, up 1 place from last year.
How we can help you grow in Sudan:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Sudan. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Sudan, we’ve got you covered.
Sudan's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 46.06 |
| Purchasing Power | 7.72 |
| Digital Readiness | 43.57 |
| Financial Infrastructure | 68.99 |
| Regulatory Complexity | 32.26 |
| Setup Cost & Friction | 44.36 |
| Digital Search Demand | 39.47 |
| Cross-Border Activity | 59.15 |
| Overall Score | 15.67 |
| Score Change | 0.66 |
| Overall Rank | 234 |
| Rank Change | 1 |
Digital Search Demand
39.47%
Purchasing Power
7.72%
Digital Market Maturity in Sudan
The digital search demand score for Sudan is 39.47.
Go-To-Market Strategy Considerations for Sudan
The purchasing power score for Sudan is 7.72, and the country scores 43.57 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Sudan scores 68.99.
Regulatory & business setup friction
From a business expansion point of view, Sudan scores 32.26 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 44.36 indicates the costs and friction associated with setting up a business presence in Sudan.
Sudan market attractiveness change
Compared to last year, the overall International Growth Index score for Sudan has changed 0.66 points, moving the country up one place from 2025, to rank #234 in 2026.
Most Popular Social Media Platforms in Sudan:
- YouTube
- TikTok
International Expansion Risks for Sudan
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Sudan.
Compare Sudan to other countries
| International Growth Pillar | Sudan Score |
|---|---|
| Market Demand | 46.06 |
| Purchasing Power | 7.72 |
| Digital Readiness | 43.57 |
| Financial Infrastructure | 68.99 |
| Regulatory Complexity | 32.26 |
| Setup Cost & Friction | 44.36 |
| Digital Search Demand | 39.47 |
| Cross-Border Activity | 59.15 |
| Overall Score | 15.67 |
| Score Change | 0.66 |
| Overall Rank | 234 |
| Rank Change | 1 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Sudan:
International Growth IndexGet future insights like this, in your inbox
Subscribe to get Accuracast’s monthly marketing insights, along with access to new whitepapers, and occasional event invitations. Sign up using the form alongside.
