Last updated: Aug 28, 2026
Doing Business in Ukraine: Market Entry, GTM Strategy & Growth Potential
Why Expand into Ukraine
The population of Ukraine is 39,535,849, and is growing at the rate of -0.74%. The GDP per capita, which represents the potential spending power of the people, is $22,443, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
69.67% of Ukraine’s population lives in urban areas. 60.58% of the population is of working age (15-59). 82.47% of the population has internet access and % has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Ukraine #232 overall for market attractiveness. The country’s rank dropped down 1 place from last year’s position.
How we can help you grow in Ukraine:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Ukraine. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Ukraine, we’ve got you covered.
Ukraine's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 43.15 |
| Purchasing Power | 56.34 |
| Digital Readiness | 44.35 |
| Financial Infrastructure | 20.7 |
| Regulatory Complexity | 34.68 |
| Setup Cost & Friction | 27.46 |
| Digital Search Demand | 17.57 |
| Cross-Border Activity | 17.75 |
| Overall Score | 15.72 |
| Score Change | -0.92 |
| Overall Rank | 232 |
| Rank Change | -1 |
Digital Search Demand
17.57%
Purchasing Power
56.34%
Digital Market Maturity in Ukraine
The digital search demand score for Ukraine is 17.57.
Go-To-Market Strategy Considerations for Ukraine
The purchasing power score for Ukraine is 56.34, and the country scores 44.35 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Ukraine scores 20.7.
Regulatory & business setup friction
From a business expansion point of view, Ukraine scores 34.68 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 27.46 indicates the costs and friction associated with setting up a business presence in Ukraine.
Ukraine market attractiveness change
Compared to last year, the overall International Growth Index score for Ukraine has changed -0.92 points, dropping the country down one place from 2025, to rank #232 in 2026.
Most Popular Social Media Platforms in Ukraine:
- YouTube
- TikTok
International Expansion Risks for Ukraine
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Ukraine.
Compare Ukraine to other countries
| International Growth Pillar | Ukraine Score |
|---|---|
| Market Demand | 43.15 |
| Purchasing Power | 56.34 |
| Digital Readiness | 44.35 |
| Financial Infrastructure | 20.7 |
| Regulatory Complexity | 34.68 |
| Setup Cost & Friction | 27.46 |
| Digital Search Demand | 17.57 |
| Cross-Border Activity | 17.75 |
| Overall Score | 15.72 |
| Score Change | -0.92 |
| Overall Rank | 232 |
| Rank Change | -1 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Ukraine:
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