Last updated: Aug 28, 2026
Doing Business in Vietnam: Market Entry, GTM Strategy & Growth Potential
Why Expand into Vietnam
The population of Vietnam is 102,177,431, and is growing at the rate of 0.55%. The GDP per capita, which represents the potential spending power of the people, is $19,649, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
39.17% of Vietnam’s population lives in urban areas. 62.6% of the population is of working age (15-59). 87.12% of the population has internet access and 25.5% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Vietnam #56 overall for market attractiveness. The country’s rank changed -3 places, representing a fall from last year’s position.
How we can help you grow in Vietnam:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Vietnam. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Vietnam, we’ve got you covered.
Vietnam's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 42.87 |
| Purchasing Power | 63.79 |
| Digital Readiness | 78.52 |
| Financial Infrastructure | 80.32 |
| Regulatory Complexity | 58.97 |
| Setup Cost & Friction | 45.99 |
| Digital Search Demand | 29.36 |
| Cross-Border Activity | 62.48 |
| Overall Score | 52.72 |
| Score Change | 1.38 |
| Overall Rank | 56 |
| Rank Change | -3 |
Digital Search Demand
29.36%
Purchasing Power
63.79%
Digital Market Maturity in Vietnam
The digital search demand score for Vietnam is 29.36.
Go-To-Market Strategy Considerations for Vietnam
The purchasing power score for Vietnam is 63.79, and the country scores 78.52 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Vietnam scores 80.32.
Regulatory & business setup friction
From a business expansion point of view, Vietnam scores 58.97 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 45.99 indicates the costs and friction associated with setting up a business presence in Vietnam.
Vietnam market attractiveness change
Compared to last year, the overall International Growth Index score for Vietnam has changed 1.38 points, causing the country to go -3 places from 2025, dropping to rank #56 in 2026.
Most Popular Social Media Platforms in Vietnam:
- YouTube
- TikTok
International Expansion Risks for Vietnam
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Vietnam.
Compare Vietnam to other countries
| International Growth Pillar | Vietnam Score |
|---|---|
| Market Demand | 42.87 |
| Purchasing Power | 63.79 |
| Digital Readiness | 78.52 |
| Financial Infrastructure | 80.32 |
| Regulatory Complexity | 58.97 |
| Setup Cost & Friction | 45.99 |
| Digital Search Demand | 29.36 |
| Cross-Border Activity | 62.48 |
| Overall Score | 52.72 |
| Score Change | 1.38 |
| Overall Rank | 56 |
| Rank Change | -3 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Vietnam:
International Growth IndexGet future insights like this, in your inbox
Subscribe to get Accuracast’s monthly marketing insights, along with access to new whitepapers, and occasional event invitations. Sign up using the form alongside.
