Last updated: Aug 28, 2026
Doing Business in Zambia: Market Entry, GTM Strategy & Growth Potential
Why Expand into Zambia
The population of Zambia is 22,521,916, and is growing at the rate of 2.72%. The GDP per capita, which represents the potential spending power of the people, is $4,573, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
46.37% of Zambia’s population lives in urban areas. 55.97% of the population is of working age (15-59). 29.7% of the population has internet access and 27.4% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Zambia #152 overall for market attractiveness, rising 3 places over the past year.
How we can help you grow in Zambia:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Zambia. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Zambia, we’ve got you covered.
Zambia's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 48.05 |
| Purchasing Power | 32.99 |
| Digital Readiness | 46.69 |
| Financial Infrastructure | 41.39 |
| Regulatory Complexity | 44.35 |
| Setup Cost & Friction | 36.31 |
| Digital Search Demand | 36.24 |
| Cross-Border Activity | 35.49 |
| Overall Score | 39.24 |
| Score Change | 1.39 |
| Overall Rank | 152 |
| Rank Change | 3 |
Digital Search Demand
36.24%
Purchasing Power
32.99%
Digital Market Maturity in Zambia
The digital search demand score for Zambia is 36.24.
Go-To-Market Strategy Considerations for Zambia
The purchasing power score for Zambia is 32.99, and the country scores 46.69 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Zambia scores 41.39.
Regulatory & business setup friction
From a business expansion point of view, Zambia scores 44.35 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 36.31 indicates the costs and friction associated with setting up a business presence in Zambia.
Zambia market attractiveness change
Compared to last year, the overall International Growth Index score for Zambia has changed 1.39 points, moving the country 3 places higher from 2025, to rank #152 in 2026.
Most Popular Social Media Platforms in Zambia:
- YouTube
- TikTok
International Expansion Risks for Zambia
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Zambia.
Compare Zambia to other countries
| International Growth Pillar | Zambia Score |
|---|---|
| Market Demand | 48.05 |
| Purchasing Power | 32.99 |
| Digital Readiness | 46.69 |
| Financial Infrastructure | 41.39 |
| Regulatory Complexity | 44.35 |
| Setup Cost & Friction | 36.31 |
| Digital Search Demand | 36.24 |
| Cross-Border Activity | 35.49 |
| Overall Score | 39.24 |
| Score Change | 1.39 |
| Overall Rank | 152 |
| Rank Change | 3 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Zambia:
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