The 2026 CMO Handbook – Financial Services Special

The fourth annual CMO Handbook focuses on the financial services industry, bringing together industry-leading insights from senior marketing leaders across banking, insurance, wealth management, fintech and insurtech. Designed to be cutting edge and practical, the handbook will provide future-proof guidance to help you to drive sustainable growth in the year ahead.

The 2026 edition of the CMO Handbook explores:

• What changed in 2025?
• Mastering AI and automation
• How to deliver hyper-personalisation responsibly
• Reinventing trust in a digital-first world
• Redefining media, visibility and credibility
• Turning regulation and compliance into a competitive advantage
• Building agility and trust-literate marketing organisations
• Insights from AccuraCast
• Key takeaways from financial services CMOs

Register your interest now, to get the latest edition of our highly sought-after CMO Handbook delivered straight to your inbox as soon as it’s published.