AI, Automation & the Customer Evolution.
The financial services industry is at a pivotal moment.
AI and automation are transforming marketing strategies, consumer behaviours are shifting, and financial services brands are under pressure to balance long-term brand equity with performance-driven results.
At AccuraCast, we bring together senior decision-makers from leading finance brands to explore the trends shaping the future of marketing.
What we’ll cover:
- Managing the Impact of AI & Automation
How can brands embrace AI without losing the human touch? Our keynote speaker will dive into the risks, rewards, and real-world applications of automation in finance marketing. - Balancing Brand Building & Performance Marketing
Striking the right balance is key. We’ll discuss how to maintain long-term brand equity while delivering measurable performance. - How Do You Build & Maintain Customer Trust
Consumer expectations are shifting faster than ever. Our keynote speaker will share insights on how finance brands can stay ahead by evolving their strategies.
Mission
Our mission is to equip marketing leaders with the insights and strategies they need to thrive in this rapidly evolving landscape. Join us as we tackle key questions, share actionable solutions, network with peers, and shape the future of marketing in financial services.
What’s on the agenda?
- 09:00 Networking (coffee, tea, and pastries)
- 09:30 Introduction
- 09:40 Keynote: Managing the Impact of AI & Automation
- 10:00 Panel: How Do You Build & Maintain Customer Trust
- 10:45 Networking (coffee, tea, and pastries)
- 11:00 Panel: Balancing Brand Building vs. Performance Marketing
- 11:45 Roundup
- 12:00 Networking
- 12.30 Event Ends
Event details
Tue, 13 May 2025
09:00 – 12:30 GMT
Live in-person
99 Bishopsgate,
London EC2M 3XD
Secure Your Spot
Register now to gain practical insights, expert strategies, and a fresh perspective on financial services marketing in 2025.
Our Expert Panel of Speakers
Andrew Grill
Actionable Futurist, ex-IBM
Natalie Williams
Airwallex
Paul Bennett
AccuraCast
Virginie Faucon
AXA Global Healthcare
Stephanie Wilks-Wiffen
eToro
Farhad Divecha
AccuraCast
Shakeela Williamson
ex-Citi
Helen Owen
BR-DGE
