According to the Wall Street Journal, sources have revealed that Google is likely to soon introduce developers to their new Android-based software for TV.
It is believed that over 3,000 developers will attend Google’s annual I/O conference to be held in San Francisco on the 19th and 20th of this month. Google might introduce their new technology at the event, so that developers can start developing apps for Google’s TV platform.
Google’s new technology is meant to allow set-top boxes and new television sets to draw more content from the Internet.
Sony, Intel and Logitech are already believed to have shown an interest in Google’s offering, though nothing has been confirmed as yet. Even more rumours claim that Sony has already agreed to use Intel’s Atom chip in some of their future products in order to give them similar functionality to netbooks.
If developers take an interest in this platform, the market could soon be flooded with apps for TV, just as it is for smartphones. Hardware manufacturers will need to commit to the technology first, though.
Google is also conducting a limited search service with the Dish Network, according to some reports. This service will enable users to search for various TV programmes on the Internet.
If Google’s entry into the television market is successful, it will provide a lot of value-based content to viewers, while Google will drive more ad revenues via a whole new medium. It could also bring down the package prices of other cable providers, thus making it a win-win situation for both Google and the user.