This decade so far has been shaped by global events such as COVID-19, Brexit, the war in Ukraine and inflation, all of which have challenged business growth. However, markets have opened up again, and international expansion is becoming more accessible, with the right tools.
That’s why we’ve created a market entry strategy guide to make your growth plans bullet-proof, and help you avoid potential problems with selling overseas. Given the current state of the global economy, it’s important to stay ahead of the competition, so you’re ready to create opportunities and win market share.
Our 40-point checklist will help any decision-maker involved in the international growth of their business. We’ve divided it into four, easy-to-follow topics:
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Market entry has been made a whole lot more challenging for many businesses in the last few years by COVID-19, energy price volatility and rising inflation. For organisations based in the UK, Brexit has also added to the complications of trying to expand across the European border.
But, fear not! In a world where the accelerated adoption of e-commerce globally has created an exciting era for businesses able to adapt at speed, we have created a 40-point checklist that will keep your export plans in check, while allowing you to identify opportunities and circumnavigate potential snags.
Our guide is not just for marketeers. The list can assist any decision maker involved in the international growth of their business.
You will find the guide is divided into four topics: Advertising & Creative; Sourcing & Logistics; Localisation of Business Practices & Services; and Localisation of Web Properties & Communications.
E-Commerce Director
We help businesses grow internationally. Whether you already work at a global level or are looking to expand, we can help you find new markets, gain new customers, and expand your reach. All our services are multilingual – we have global capability and meet the highest ethical standards of practice. This means you can count on us to:
AccuraCast is the UK’s #1 multilingual digital marketing agency, and one of the longest-running independent search marketing agencies. We offer intelligent digital marketing services that deliver consistent wins.
Find out how we can help you.
These could have a significant impact on your ability to competitively price your products or services. Therefore, you need to make it one of the first things that you or your colleagues overseeing finance and legal factors do.
Consider what standards people will look for when buying goods or engaging in business. If you don’t meet standards, at the least you may lose the confidence of potential customers, and at worst, you may be in breach of local laws.
Look at whether standards such as International Organization for Standardization (ISO), or other national standards are used.
When customers and potential customers need to get in touch, how will they do this?
Will they be able to converse in their own language?
Don’t assume that everyone is used to online chat and email support. Consider the customer service channels traditionally preferred in the new market and provide them if possible.
These could have a significant impact on your ability to competitively price your products or services. Therefore, you need to make it one of the first things that you or your colleagues overseeing finance and legal factors do.
If you are considering lowering your prices in order to gain entry into a new market, what are the brand perception risks?
How might your home market users who are made aware of this different pricing structure react?
Establish a reliable supply chain so that goods are available when and where you need them. Your sourcing department may find it beneficial to establish a relationship with local experts in the area.
Logistics providers can be worth the additional investment in the early days before you set up a local presence.
Is it financially beneficial to use a local bank account?
How will you transfer money between the local business and your headquarters?
Find an experienced advisor who can help you administer the financial side of business in your new market in the most economical way for you.
Originally published: April 28, 2022
Updated: March 28, 2023
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
Jérôme is the International Director at AccuraCast. A multilingual digital marketing specialist, with a very strong background in data and finance, Jérôme has previously worked at Euromoney and Geosys, where he did number-crunching for NASA.
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