J-Lo, Take That Have Biggest Comebacks On Search
J-Lo, Take That Have Biggest Comebacks On SearchDec 14 2011 - Search - Farhad Divecha
Take That’s phenomenal musical comeback in 2005 may have been the biggest seen in the UK in recent times but it is only half the size of the comeback made by Jennifer Lopez in the U.S. reveals a new study.
Lopez narrowly beat another comeback queen, Mariah Carey, into second place and Take That into third to be named the “World’s Greatest Musical Comeback Act” in a study of online searches since 2004.
The first global ranking of the world’s “Greatest Musical Comeback Act” comes from analysing over one billion online searches via Google by AccuraCast, a leading digital search agency.
The study also shows that, above all, the death of a musical star is by far the biggest driver of online music searches. Searches for Amy Winehouse after her death equalled those for Jennifer Lopez’s comeback and searches for Michael Jackson almost quadrupled those for Lopez.
So what constitutes a big comeback? According to Farhad Divecha, AccuraCast’s Managing Director, “It is when a previously well-known act registers a low starting search index which subsequently goes through the roof for a sustained period of time. We have been careful to include acts that have had true comebacks not just more or less successful periods in their careers. Using figures from Google we have been able to analyse rises and falls in popularity and produce a unique league table”.
The Jennifer Lopez comeback began in early 2011 when she released the single “On the Floor” which achieved worldwide success and gave Lopez her first top ten on the Billboard chart since 2003. Combined with her stint as a judge on TV hit “American Idol”, Jennifer’s comeback is still happening.
Mariah Carey’s singing career was believed to be over in 2002 after poor reviews for her last two albums. She came back with the critically acclaimed album, “The Emancipation of Mimi” and has rarely looked back since.
Take That had split up in 1996 and after almost ten years apart re-formed as a foursome to release, “Beautiful World”, which would sell over 3 million copies. Their musical comeback continued when Robbie Williams completed the original line-up and another album and a record breaking tour followed.
In the U.S, Lopez and Carey saw off comeback competition from Ricky Martin, New Kids On The Block and ex-Beach Boy now soloist Brian Wilson.
The U.K. top five after Take That featured Blur, The Spice Girls, Rage Against The Machine and Take That ‘leader’, Gary Barlow.
“The UK results feature more bands than the U.S”, adds Divecha, “They also show the importance of sustaining a comeback. The Spice Girls reunion was just that and Rage Against The Machine saw incredible interest around a Christmas record before immediately falling back to previous low levels.
“Gary Barlow is interesting. His comeback is via Take That but also due in part to his X Factor appearances. His score is increasing but unlikely to ever get close to the Take That total.
USA’S 5 GREATEST MUSICAL COMEBACKS
|4||New Kids On The Block||12|
UK’S 5 GREATEST MUSICAL COMEBACKS
|3||The Spice Girls||62|
|4||Rage Against the Machine||40|