Social Media In The Curriculum
Social Media In The CurriculumAug 09 2010 - Social media - Farhad Divecha
Social media has become such an important part of daily life for millions of users that several reputed business schools are introducing courses on social media in their MBA curriculum.
Harvard Business School and Columbia Business School are just two of the many colleges to have done so.
The idea behind this move is to prepare their students to make use of these ever growing networks to reach and engage with their target audience in innovative ways.
Companies such as AT&T, Citigroup, Panasonic etc. have already started hiring employees as social media directors, to develop and manage marketing strategies through the social media.
These companies strongly believe that the social media offer a novel opportunity to interact with their customers and also to learn what they want.
Different colleges are offering different types of courses based on the social media and quite expectedly they are much in demand.
The Champlain College was among the first to offer such a course, and they did that way back in the year 2000.
Apart from teaching students to use the social media, they are also taught to understand the psychological and sociological aspect of the social media.
Some of the schools actually make the students conduct campaigns for the various companies, and study the effect of the campaign, on the performance of the company, before they are certified to have passed the course.