Ad Personalisation At Scale
FanPrint is one of the fastest growing brands in licensed sports merchandise, selling official US collegiate sports branded t-shirts, with thousands of different team-based designs made by and for fans.
Custom automation we implemented helped FanPrint rapidly grow sales – 88.5% in just one month – by advertising more effectively, with rules to test creative and audience combinations programmatically.
Here are some of the automation rules that helped us scale:
- Dynamic ad set activation based on real-time revenues compared to targets.
- Budget optimisation at campaign & ad set levels based on real-time signals.
- Real-time spend optimisation by eliminating non-converting assets.
- Enhanced retargeting for cart abandoners & visitors who viewed a product.
- Dynamic ads promoting real-time best-selling products.
About the Author
AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.
