Ad Personalisation At Scale
FanPrint is one of the fastest growing brands in licensed sports merchandise, selling official US collegiate sports branded t-shirts, with thousands of different team-based designs made by and for fans.
Custom automation we implemented helped FanPrint rapidly grow sales – 88.5% in just one month – by advertising more effectively, with rules to test creative and audience combinations programmatically.
Here are some of the automation rules that helped us scale:
- Dynamic ad set activation based on real-time revenues compared to targets.
- Budget optimisation at campaign & ad set levels based on real-time signals.
- Real-time spend optimisation by eliminating non-converting assets.
- Enhanced retargeting for cart abandoners & visitors who viewed a product.
- Dynamic ads promoting real-time best-selling products.